Advertising & Marketing
Reports
Using Marketing Data for Merchandising
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
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Interviews
How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process
Andreas Reiffen, founder and CEO of Crealytics, discusses how fashion retailers are using marketing data to efficiently identify trends and adjust their production efforts accordingly.
Andreas Reiffen
Founder and CEO
Crealytics
Charts
There are 944 charts about 'Advertising & Marketing'
Most Recent Charts
US Media Agencies that Are Concerned that Their TV Ad Dollars Are Being Spent Appropriately, March 2018 (% of respondents)
US Media Agencies, TV Stations and Media Representation Companies that View Technological Changes in the TV Ad Industry as a Threat to Their Company, March 2018 (% of respondents)
Challenges of TV Ad Buying According to US Media Agencies, March 2018 (% of respondents)
Most Difficult Part of Digital Transformation According to IT Professionals in the UK and US, April 2018 (% of respondents)
Attitudes of Client-Side Marketers Worldwide Toward Product Thinking, May 2018 (% of respondents)
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What Trends Do Client-Side Marketers Worldwide Think Will Be Important?, May 2018 (% of respondents)
Aug 14, 2018
What Digital Technologies Do Client-Side Marketers Worldwide Plan to Implement?, May 2018 (% of respondents)
Aug 14, 2018
How Have US Marketers' Roles and Responsibilities Changed?, April 2018 (% of respondents)
Aug 14, 2018
What Aspects of Marketing Strategy Are US Marketers Responsible for?, April 2018 (% of respondents)
Aug 13, 2018
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Aug 09, 2018
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.