Advertising & Marketing
Interviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
More On: Advertising & Marketing
See AllMartech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.
For Most Brands, Biggest Benefit to Using In-House Is Cost
Oct 23, 2018
An ANA survey indicates that cost savings are why most brands turn to in-housing. While other in-housing benefits are nice, the research shows that they are often ancillary.
CMOs Are Becoming More Tech Focused
Oct 09, 2018
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Martech Is Growing, but It’s Inhibited by Confusion
Oct 01, 2018
Tech vendors aren’t doing themselves any favors by making their products difficult to understand.
Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
What Marketers Need to Do Differently on Facebook Messenger
Sep 10, 2018
Liz Cole, vice president and group director of social strategy at Digitas, discusses how marketers can tap into the interactive and personal nature of Facebook Messenger.
How Bid Shading Is Changing Programmatic Auctions
Sep 07, 2018
Adam Soroca, head of the global buyer team at Rubicon Project, spoke about how advertisers use bid shading to mitigate the difference in prices between different types of programmatic auctions.
Marketers' Roundtable: Why Brands Still Rely on Agencies to Optimize Their Amazon Product Pages
Sep 06, 2018
We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.
Will Cryptocurrencies Change Digital Publishing?
Aug 31, 2018
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
What Will Solve Germany's Big Ad Blocking Problem?
Aug 30, 2018
Patrick Edlefsen, managing director of D/A/CH at Sizmek, talks about how brands and publishers are upping their game in response to increasing ad blocking in Germany.
What's Holding Back Ad Dollars from Connected TV?
Aug 22, 2018
Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.
How Brands Connect Marketing and Merchandising Data for Real-Time Results
Aug 09, 2018
Jim Hertzfeld, chief strategist at digital agency Perficient Digital, discusses how some brand marketers are connecting marketing data to merchandising data to maximize the value of what's available to them.
Mining Google and Amazon for Search Data Can Lead to Marketing Gold
Aug 09, 2018
Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.
How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process
Aug 09, 2018
Andreas Reiffen, founder and CEO of Crealytics, discusses how fashion retailers are using marketing data to efficiently identify trends and adjust their production efforts accordingly.
How B2B Marketers Can Step Up Their Precision and Personalization
Aug 09, 2018
Ian Dahlman, vice president of search and analytics at gyro, explains why B2Bs must continuously test their assumptions about who their audiences are and what they want.