Advertising & Marketing



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CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Martech Is Growing, but It’s Inhibited by Confusion

Oct 01, 2018

Tech vendors aren’t doing themselves any favors by making their products difficult to understand.

How Mature Are Marketers' Digital Transformation Efforts?

Sep 19, 2018

Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.

Advertisers Get Annoyed By Ads Too

Sep 14, 2018

Ad professionals block ads at similar rates to the rest of the population.

How the New Texting Standard Will Change Messaging and Marketing

Sep 10, 2018

John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.