Advertising & Marketing
Reports
Using Marketing Data for Merchandising
Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
View this Report
Interviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 991 charts about 'Advertising & Marketing'
Most Recent Charts
What Key Elements Do Marketers Worldwide Expect to Be Part of the CMO Role When It Comes to Driving New Strategies and Innovation? (% of respondents, Aug 2018)
What Teams Do Marketers Worldwide Collaborate with When Creating or Delivering Customer Experiences? (% of respondents, Aug 2018)
Why Would Marketers Worldwide Choose a Partner for the Delivery of Customer Experiences? (% of respondents, Aug 2018)
What Objectives Do US Companies Have for Their Digital Transformation Efforts? (% of respondents, July 2018)
What Challenges Do US Companies Face with Digital Transformation? (% of respondents, July 2018)
More On: Advertising & Marketing
See AllCMOs Are Becoming More Tech Focused
Oct 09, 2018
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Martech Is Growing, but It’s Inhibited by Confusion
Oct 01, 2018
Tech vendors aren’t doing themselves any favors by making their products difficult to understand.
How Mature Are Marketers' Digital Transformation Efforts?
Sep 19, 2018
Marketers are at different stages of digital transformation—some have the basics down, while others are starting from the ground up. At Dmexco last week, we asked several industry experts about their own efforts. Here's what they said.
Advertisers Get Annoyed By Ads Too
Sep 14, 2018
Ad professionals block ads at similar rates to the rest of the population.
US Agency and Marketing Professionals' Attitudes Toward Blockchain Technology, May 2018 (% of respondents)
Sep 14, 2018
How the New Texting Standard Will Change Messaging and Marketing
Sep 10, 2018
John Duffy, co-founder and CEO of 3Cinteractive, discusses the new texting standard set to replace SMS and what it means for marketers.