Augmented & Virtual Reality
Augmented and virtual reality (AR and VR) create an immersive experience for users and can be used for a variety of purposes including gaming, marketing, and shopping. Our coverage includes hardware, software, sales, and survey data.
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Snap’s new CMO signals a creative reset as ...
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Inside Snap’s push for immersion: How AR, AI, and ...
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Napster’s second act: From music piracy pioneer to ...
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Scopely’s $3.5 billion Pokemon Go acquisition ...
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More On: Augmented & Virtual Reality
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Snap’s new CMO signals a creative reset as advertiser momentum ...
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Inside Snap’s push for immersion: How AR, AI, and real-world ...
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Snap’s Sponsored AI Lenses turn selfies into ads
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AR shopping stalls in standalone apps
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AR/VR Revenues Worldwide, 2022 & 2028 (billions)