Augmented & Virtual Reality
Augmented and virtual reality (AR and VR) create an immersive experience for users and can be used for a variety of purposes including gaming, marketing, and shopping. Our coverage includes hardware, software, sales, and survey data.
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How Apple could dominate AI-powered smart glasses ...
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Inside Snap’s push for immersion: How AR, AI, and ...
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More On: Augmented & Virtual Reality
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How Apple could dominate AI-powered smart glasses in the next ...
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Samsung and Google’s bid to outmaneuver Meta and Apple in XR, ...
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Gen Zers Will Exceed Millennials in VR Adoption in the US by 2026 ...
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The Gap Between AR and VR Adoption Will More Than Double From ...
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The Majority of AR Users Will Shop With the Tech Starting in 2025 ...