Augmented & Virtual Reality
Augmented and virtual reality (AR and VR) create an immersive experience for users and can be used for a variety of purposes including gaming, marketing, and shopping. Our coverage includes hardware, software, sales, and survey data.
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Apple acquires headset maker Mira, indicating ...
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The Weekly Listen: Apple's new MR headset is here, ...
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Intel's strategy amid rising GPU dominance and ...
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Opportunities in Apple’s AR ecosystem
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Apple unveils ambitious mixed-reality pivot at ...
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US AR Users 2023
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More On: Augmented & Virtual Reality
Article
Apple acquires headset maker Mira, indicating increased spending ...
Audio
The Weekly Listen: Apple's new MR headset is here, shoppable TV ...
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Intel's strategy amid rising GPU dominance and slowing PC sales
Article
Opportunities in Apple’s AR ecosystem
Article
Apple unveils ambitious mixed-reality pivot at WWDC 2023
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The Weekly Listen: How influential AI-generated ads will be, ...
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What to expect from Apple WWDC 2023
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AR/VR Device Shipments Worldwide, 2017-2027 (millions)
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Meta could ride on Apple’s Reality Pro coattails for Quest 3 ...
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AR/VR user growth forecast to slow ahead of Apple’s headset ...