EMARKETER has analysis and data to help you stay informed of the latest automotive trends. Get a detailed overview of total digital spending on auto as well as estimates by channel, device, and format. We provide insights on a variety of questions such as:
  • How has the closure of dealerships and manufacturing plants at the onset of pandemic impacted long-term automotive digital ad spending?
  • How will each advertising format be impacted by changes in this ad spending?
  • What share of total US digital spending will auto have?