To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.View this Report
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Global Head of Commercial Excellence Group, Partner
Bain & Company
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When Are US* B2B Buyers First Willing to Share Their Contact Information with Vendors? (% of respondents, Oct 2019)
How Challenging Is It For US* B2B Marketers and Salespeople to Create and Manage Select Marketing Tactics/Resources? (scale of 1-4, Oct 2019)
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The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.