B2B Sales
Reports
Marketplaces 2019
To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.
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Should B2B Marketers Focus on Driving Account Growth?
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Mark Kovac
Global Head of Commercial Excellence Group, Partner
Bain & Company
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There are 76 charts about 'B2B Sales'
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When Are US* B2B Buyers First Willing to Share Their Contact Information with Vendors? (% of respondents, Oct 2019)
Which Sources of Information Do US* B2B Buyers Use? (% of respondents, Oct 2019)
How Challenging Is It For US* B2B Marketers and Salespeople to Create and Manage Select Marketing Tactics/Resources? (scale of 1-4, Oct 2019)
How Do US* B2B Marketers and Salespeople Educate and Engage Prospects? (% of respondents, Oct 2019)
Number of People Involved in the B2B Purchasing Process, According to US* B2B Buyers, Oct 2019 (% of respondents)
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The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.