Consumer Products (CPG)
We forecast digital ad spending in Germany for 2018-2019 in five key industries, including spending on mobile.View this Report
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The Amazon Playbook for CPG Brands
Create, Optimize and Maintain a Product Detail Page
UK Digital Ad Spending by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Influencer Marketing in China
What You Need to Know About KOLs, Wanghongs and the Platforms They Use
Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.
Senior Vice President, Managing Director of Digital Media
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CPG Industry Digital Ad Spending in Germany, 2017-2019 (billions, % change and % of total digital ad spending)
What Gift Categories Are US Holiday Shoppers Likely to Buy Digitally for the 2018 Holiday Season? (% of respondents)
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Premium Pet Food Drives Sales
Oct 09, 2018
US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.
Where are Shoppers Spending on Food?
Sep 25, 2018
Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.
CPG Industry Digital Ad Spending in Germany, by Device, 2018 (billions and % of total digital ad spending)
Sep 19, 2018
Top 10 Beauty Websites Among US Internet Users, Ranked by Market Share of Visits, Aug 2018
Sep 17, 2018
Why Are US Internet Users Are Loyal to a Personal Care Brand? Aug 2018 (% of respondents)
Sep 13, 2018
CPG Brands Are Rethinking How They Work with Amazon
Sep 12, 2018
Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.
US Amazon Share of Retail Ecommerce Transactions, by Product Category, Q2 2018 (% of total)
Sep 06, 2018
US Amazon vs. Walmart Retail Ecommerce Sales Growth, by Product Category, Q2 2018 (% change vs. Q2 2017)
Sep 06, 2018
Grocery App Usage to Grow Nearly 50% in 2018
Sep 04, 2018
Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.
Which Products/Services Do UK Teen Internet Users Prefer to Purchase Online? Jan 2018 (% of respondents)
Sep 03, 2018
What Types of Branded Augmented Reality Content Have US Augmented Reality Users Accessed? Aug 2018 (% of respondents)
Sep 01, 2018
More than 60% of UK Media Ad Spending Is Digital
Aug 29, 2018
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
For Which Products/Services Are US Female Internet Users* Interested in Finding Coupons? June 2018 (% of respondents)
Aug 29, 2018