Consumer Products (CPG)
CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.View this Report
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Germany Digital Ad Spending by Industry 2019
Retail and Automotive Lead the Field
Grocery Ecommerce 2019
Online Food and Beverage Sales Reach Inflection Point
Digital Ad Spending in Germany by Industry 2018
Forecasts and Statistics for Automotive, CPG, Financial Services, Retail, Travel
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
M.E. LeBlanc & Company
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Products/Services Purchased Digitally by US Hispanic vs. Total Internet Users, Nov 2018 (millions and % of total)
What Products/Services Do Consumers in Great Britain Purchase Digitally? (% of respondents, 2014-2019)
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Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK
Aug 29, 2019
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Aug 02, 2019
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).