Consumer Products (CPG)

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Premium Pet Food Drives Sales

Oct 09, 2018

US spending on pet care continues to rise. Why? Pet food trends follow human fancies, which means a growing focus on wellness that has extended to furry members of the family.

Where are Shoppers Spending on Food?

Sep 25, 2018

Are consumers eating out more frequently or are they preparing more meals at home? According to new NPD Group data, over 80% of meals were prepared and eaten at home in 2017. US consumers dined out 185 times last year, down from the 2000 peak when that figure was 216.

CPG Brands Are Rethinking How They Work with Amazon

Sep 12, 2018

Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.

Grocery App Usage to Grow Nearly 50% in 2018

Sep 04, 2018

Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

More than 60% of UK Media Ad Spending Is Digital

Aug 29, 2018

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.