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How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Martech Is Eating Up CMOs' Budgets

Nov 15, 2018

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.

Where Do Former Toys 'R' Us Customers Shop Now?

Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Enterprise Software Acquisition Surges

Nov 14, 2018

The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.

Thanksgiving Grocery Shopping Shifts Online

Nov 14, 2018

Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.

How AI Can Empower Ad Personalization

Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.