Location Data

Location data has helped marketers with ad measurement, analytics, and targeting. However, privacy concerns and regulations are now reducing the amount of precise geolocation data available to marketers. We analyze what the newly passed California Privacy Rights Act (CPRA) means for marketers, and ... how regulation will affect location data quality.Show MoreShow More

Catch up on the latest

  • placeholder
    Article

    Study: One-third of US companies cover up cyber ...

  • placeholder
    Article

    Google employees are concerned about data privacy, ...

  • placeholder
    Article

    White House’s Big Tech reforms are a warning shot ...

  • placeholder
    Article
    Related

    Apple Cash adds recurring payments in latest ...

  • placeholder
    Article
    Related

    Diablo IV set a sales record for Blizzard, but it ...

QUICK LINKS
Reports
Related

Reports

See All
Report
Related

Programmatic Advertising Trends Q2 2023

  • placeholder
    Report
    Related

    Apple in Consumer Finance

  • placeholder
    Report
    Related

    The Power of Generative AI in the Buyer’s Journey

  • placeholder
    Report
    Related

    Canada Time Spent with Media 2023

  • placeholder
    Report
    Related

    In-Game Advertising 2023

  • placeholder
    Report
    Related

    GDPR’s Fifth Anniversary

  • placeholder
    Report
    Related

    ChatGPT and Generative AI in Search


Related

More On: Location Data

  • placeholder
    Article

    Study: One-third of US companies cover up cyber breaches and ...

  • placeholder
    Article

    Google employees are concerned about data privacy, court ...

  • placeholder
    Article

    White House’s Big Tech reforms are a warning shot to the ad ...