Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.View this Report
Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.
General Manager, Tmall Luxury Pavilion
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Premium Beauty Brands* in China that Have a Brand Page on Tmall Luxury Pavilion**, 2017 & 2018 (% of total tracked by Gartner L2)
Luxury Goods Buyers in China Who Buy Luxury Goods Domestically vs. Overseas, 2011-2025 (billions of € and % of total sales)
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