Luxury Goods
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this ReportInterviews
Exclusivity, Omnichannel Strategy Key to Alibaba's Luxury Ambitions
Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.
Lili Chen
General Manager, Tmall Luxury Pavilion
Alibaba
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Premium Beauty Brands* in China that Have a Brand Page on Tmall Luxury Pavilion**, 2017 & 2018 (% of total tracked by Gartner L2)
Top 25 Luxury Goods Companies Worldwide, Ranked by Sales, FY 2017 (billions and % change)
Luxury Goods Buyers in China Who Buy Luxury Goods Domestically vs. Overseas, 2011-2025 (billions of € and % of total sales)
Luxury Goods Sales Share Worldwide, by Buyer Nationality, 2018 (% of total sales)
Luxury Goods Sales Share in China, Digital* vs. Offline, 2015-2018 (billions of Chinese yuan renminbi and % of total)
More On: Luxury Goods
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How Snapchat Users Shop
Oct 15, 2018
Social media is hardly synonymous with shopping, but that hasn't stopped social platforms from positioning themselves as pseudo-retailers.
How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.
