Personal Care & Beauty
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.View this Report
Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.
Vice President, Beauty Brand Partnerships
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What Types of Gifts Do US Internet Users Plan to Purchase for Father's Day*? (% of respondents, by category, May 2019)
Urban Internet Users in China Who Purchase Select Product Categories via Social Commerce Platforms, by Gender, Oct 2018 (% of respondents in each group)
Leading Product Categories that Urban Social Commerce Digital Buyers in China Have Purchased in the Past Year, Oct 2018 (% of respondents)
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What's Driving Online Sales of Health, Personal Care and Beauty Products?
Jun 20, 2019
We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.