Retail

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What Do Shoppers Really Want from Their Shopping Experience?

Aug 15, 2018

Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.

Shift in Emphasis, from Desktop to Mobile, Found to Power Gains

Aug 15, 2018

A survey of retail executives showed that outperforming brands tend to offer more functionality on their mobile websites than their desktop sites.

Paper Receipt? Yes, Please!

Aug 14, 2018

When given the choice between a paper or electronic receipt in a store, most shoppers aren’t interested in going paperless.

Marketers’ Roundtable: The Biggest Opportunities in Brazil’s Ecommerce Market

Aug 14, 2018

Three local experts talk about what retailers should consider as they develop an ecommerce strategy for Brazil.

Amazon Moves to Leverage Its Brick-and-Mortar Footprint

Aug 10, 2018

One-hour curbside pickup is the latest Amazon benefit granted to Whole Foods Market shoppers using the Prime Now app. Getting items to shoppers quickly and more conveniently (not to mention cost-effectively) is where the retail battle is being fought.

Grocery Executives Feel a Mix of Pride and Fear About Technology

Aug 10, 2018

Grocery executives are proud of the technological progress their industry has made in recent years, but at the same time, they remain fearful of being left behind.

Don't Count Out Older Grocery Shoppers

Aug 09, 2018

Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.

Many Shoppers Still Prefer Human Touch at Checkout

Aug 09, 2018

According to a July 2018 CivicScience survey, nearly 60% of US consumers would rather have their items rung up by a cashier than use a self-service register.

How Fast-Fashion Retailers Use Marketing Data to Speed Up the Production Process

Aug 09, 2018

Andreas Reiffen, founder and CEO of Crealytics, discusses how fashion retailers are using marketing data to efficiently identify trends and adjust their production efforts accordingly.