Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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How Will the Grocery and Meal Delivery* Order Frequency of Internet Users in the US, Canada and Worldwide Change Over the Next Year? (% of respondents, Sep 2018)
Digital Food Retail* Audience Metrics in the EU-5, Sep 2018 (millions of unique visitors and minutes per visitor)
Where Do US Parents Plan to Shop In-Store for Toys During the 2018 Holiday Season? (% of respondents)
What Product Category Are US Digital Shoppers Most Likely to Return from a Digital Purchase? (% of respondents, 2017 & 2018)
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Are Consumers Ready for a Cashless Society?
Dec 07, 2018
Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.
How Benefit Cosmetics Is Leveraging Instagram Stories
Dec 03, 2018
With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.
How Digitally Native Brands Will Shape Brick-and-Mortar Retail in 2019
Nov 29, 2018
The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.
Where Do Former Toys 'R' Us Customers Shop Now?
Nov 15, 2018
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
Thanksgiving Grocery Shopping Shifts Online
Nov 14, 2018
Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.
How Do Mobile Push Notifications from Brands Influence US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)
Nov 13, 2018
How Have Emails from Brands Influenced US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)
Nov 13, 2018
Do US Internet Users Get More Satisfaction* When Purchasing an Item Digitally or In-Store? (% of respondents, June 2018)
Nov 13, 2018
What Do US Internet Users Think Is the Most Important Factor When Purchasing Select Categories? (% of respondents, Sep 2018)
Nov 08, 2018
Holiday 2018 Forecast Update
Nov 05, 2018
Private Labels Influence Retailer Choice
Nov 02, 2018
Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and have gained popularity with retailers and consumers over the past decade.
Amazon Go's Convenience Appeals to Customers
Nov 01, 2018
Amazon Go has received a lot of attention for a store with only six locations in three cities. It's not hard to see why, since the "walk out without paying" concept is novel, and eliminating friction is the holy grail of omnichannel retailing.
How Some Retailers Are Innovating in the Digital Grocery Space
Nov 01, 2018
Online grocery sales are reaching a tipping point, a fact that was a given at the inaugural Groceryshop conference held this week. Overall themes of digital transformation and the power of the consumer emerged while Amazon was mentioned less often than you might think.