In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.View this Report
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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