Sports
Reports
Sports OTT Landscape in the US
In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.
View this ReportInterviews
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Charts
There are 446 charts about 'Sports'
Most Recent Charts
Share of US Time Spent Viewing NCAA March Madness*, by Device, March 2019 (% of total)
Select Entertainment Content Regularly* Streamed or Downloaded by Internet Users in Europe, by Country, March 2019 (% of respondents)
US Entertainment Event Visits, by Type, 2018 (millions)
How Much Time per Week Do US Video Gamers Spend Watching Sports vs. Gaming Video? (in hours, by type, Feb 2019)
How Much Time per Week Do Video Gamers in Select Countries in Asia-Pacific Spend Watching Sports vs. Gaming Video? (in hours, by type, Feb 2019)
More On: Sports
See AllHow the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.
Top 5 Ad Categories for US NCAA March Madness, Ranked by TV Ad Spending, 2018 (millions)
Mar 14, 2019
US Esports Ad Revenues Will Grow 25% in 2019
Mar 13, 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
US Retail Ecommerce Sales Share, by Category, 2014, 2019 & 2024 (% of total retail ecommerce sales)
Mar 01, 2019
US Retail Ecommerce Sales Share, by Category, 2019 (% of total retail sales in each category)
Mar 01, 2019
UK Amazon Share of Retail Ecommerce Transactions, by Product Category, Jan-Dec 2018 (% of total)
Feb 13, 2019
Esports Playing in the Big Leagues Now
Feb 05, 2019
In 2018, esports captured the attention of nearly 400 million viewers worldwide—and cable and OTT platforms took note, with media rights revenues topping $180 million.
