Sports
Reports
Sports OTT Landscape in the US
In the US, disruption in the sports broadcasting industry is coming from league-based subscription services; standalone services run by broadcasters and independent startups; linear OTT providers; and social and digital media companies.
View this ReportInterviews
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Internet Users in Brazil Who Play/Practice Esports, Feb 2019 (% of respondents)
Change* in Marketing Spending on Amazon Ads in 2019 Among D2C Brands Worldwide, by Industry (% of respondents)
Change* in Marketing Spending on Facebook Ads in 2019 Among D2C Brands Worldwide, by Industry, April 2019 (% of respondents)
UK Sports Sponsorship Spending Share, by Industry, 2019 (% of total)
Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, April 2019)
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How the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.
US Esports Ad Revenues Will Grow 25% in 2019
Mar 13, 2019
Competitive video gaming is a rapidly growing, multibillion-dollar industry, presenting new opportunities for marketers to reach and engage with fans. Esports ad revenues are poised to surpass $200 million by next year, according to eMarketer’s first forecast on esports and gaming revenues.
