Sports
Reports
Sports OTT Landscape in Mexico
Affordable pay TV plans have kept sports broadcasting largely within traditional channels in Mexico, but consumer demand for live video on all screens is pushing media giants to offer streaming options and opening opportunities for outside players.
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How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Joshua Dyck
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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How Do Internet Users in North America Use Their TV Screens? (% of respondents, Q2 2019)
Pay TV Subscription Status Among US Sports Viewers* vs. Nonviewers, Aug 2019 (% of respondents in each group)
Which Video Services Do Sports Fans Worldwide* Pay for? (% of respondents, March 2019)
Why Haven't Sports Fans Worldwide* Cut the Cord? (% of respondents, March 2019)
Demographic Profile of Sports Fans Worldwide*, March 2019 (% of total)
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How the NBA Is Using Esports to Grow Its Audience
Mar 19, 2019
Esports probably won’t replace baseball as America’s national pastime, but it’s now just as popular as the NBA. Last year, 63 million US viewers watched competitive video games, according to Activate Inc., putting esports on par with the NBA's viewership.