As COVID-19 caused major US sports leagues to suspend their seasons, esports was championed as an alternative for sports fans. Will the heightened awareness around competitive gaming during the pandemic be enough to draw in larger and more diverse audiences for years to come? EMARKETER explores the ... impact of the pandemic on 2021 esports and how marketers can leverage future opportunities. We provide insights on a variety of questions such as:Show MoreShow More
  • How big is the US esports audience and how has the pandemic affected these figures?
  • How are successful marketers approaching esports?
  • What is the long-term impact of the spotlight on esports during the COVID-19 pandemic?