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Successful AI Adoption Requires Clear Strategies

Dec 06, 2018

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

Legacy Tech Delays Digital Transformation

Nov 26, 2018

For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.

How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Enterprise Software Acquisition Surges

Nov 14, 2018

The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.

How AI Can Empower Ad Personalization

Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

Alibaba Is Counting on Lazada and New Technologies to Grow Singles' Day

Nov 08, 2018

Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.

Consumers Still Prefer Humans Over Chatbots

Nov 07, 2018

As artificial intelligence becomes more embedded in everyday experiences, it's logical to assume that consumers are growing more comfortable with it. But while consumers may be open to chatbots in theory, many still prefer to interact with a human customer service agent.

How Many Seniors Are Using Smart Speakers?

Nov 02, 2018

Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.

Designers Want More 3-D and AR/VR Projects

Nov 01, 2018

Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.