Technology
Reports
Augmented Reality Marketing and Advertising 2018
While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
View this Report
Interviews
WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Alfredo Tan
Chief Digital and Innovation Officer
WestJet
Charts
There are 760 charts about 'Technology'
Most Recent Charts
Information and Communication Technology Spending Worldwide, by Customer Type, 2022 (trillions and % of total)
Do Senior Level Marketers Worldwide Have a Formalized Digital Transformation Plan for Their Business? (% of respondents, March 2018)
Mobile Ad Spending Share in Argentina, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Brazil, by Industry, 2018 (% of total)
Mobile Ad Spending Share in Mexico, by Industry, 2018 (% of total)
More On: Technology
See AllHow Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
Is Scan-and-Go the Future of Retail?
Feb 11, 2019
Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.
Are Younger Shoppers Always More Tech Friendly?
Feb 04, 2019
While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.
Explain Yourself, AI
Feb 01, 2019
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”
Google Glass Finds a Home on the Factory Floor
Jan 22, 2019
Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
CES 2019: Same Technology, New Possibilities
Jan 17, 2019
Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
Retailers and Shoppers Are on Totally Different Pages About Tech
Jan 15, 2019
Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
