Technology
Reports
Artificial Intelligence Incubators
Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.
View this ReportInterviews
WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution
Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Alfredo Tan
Chief Digital and Innovation Officer
WestJet
Charts
There are 1220 charts about 'Technology'
Most Recent Charts
Which Emerging Technologies Are Agencies and Brands in Europe Using in Their Marketing Strategy? (% of respondents, July 2018)
Which Emerging Technologies Are Agencies and Brands in Asia-Pacific Using in Their Marketing Strategy? (% of respondents, July 2018)
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
How Do US Internet Users Describe Their Overall Experience Interacting with Chatbots? May 2018 (% of respondents)
What Big-Ticket* Items Do US Internet Users Plan to Purchase During the 2018 Holiday Season? (% of respondents)
More On: Technology
See AllFive Charts: How Marketers Use AI
Oct 11, 2018
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North
Oct 10, 2018
Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
Shoppers Like Emerging Tech in Theory
Oct 10, 2018
Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
CMOs Are Becoming More Tech Focused
Oct 09, 2018
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Making Sense of Large Data Sets Is AI's Strength
Oct 08, 2018
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Advertisers Have Mixed Confidence in Blockchain
Oct 03, 2018
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Cloud Computing Is Primed to Overhaul Business Analytics
Oct 01, 2018
Emerging technologies may ease struggles that businesses have with analytics.
How Consumers Are Acclimating to Automation
Sep 26, 2018
The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?
Could Amazon Go Head-to-Head with Convenience Stores and QSRs?
Sep 25, 2018
What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.
Digital Banking Users Are Turning to Chatbots
Sep 24, 2018
Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
Retail Innovators Aren't Afraid of Failure
Sep 21, 2018
No retailer would admit they weren't interested in innovation, but not all agree on what counts as innovation, how to execute it or what the point even is. But all retailers agreed that providing a better customer experience was the top opportunity for innovating.
Pinterest Sees Visual Search Working in Tandem with Text Search
Sep 21, 2018
Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.
