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Five Charts: How Marketers Use AI

Oct 11, 2018

Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.

How Canada’s AI Research Hubs Lured Facebook, Google and Samsung North

Oct 10, 2018

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

Shoppers Like Emerging Tech in Theory

Oct 10, 2018

Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.

CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Making Sense of Large Data Sets Is AI's Strength

Oct 08, 2018

With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Cloud Computing Is Primed to Overhaul Business Analytics

Oct 01, 2018

Emerging technologies may ease struggles that businesses have with analytics.

How Consumers Are Acclimating to Automation

Sep 26, 2018

The world is becoming more automated—from self-driving delivery vehicles to subscription commerce—but is tech creating convenience or concern for consumers?

Could Amazon Go Head-to-Head with Convenience Stores and QSRs?

Sep 25, 2018

What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.

Digital Banking Users Are Turning to Chatbots

Sep 24, 2018

Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.

Retail Innovators Aren't Afraid of Failure

Sep 21, 2018

No retailer would admit they weren't interested in innovation, but not all agree on what counts as innovation, how to execute it or what the point even is. But all retailers agreed that providing a better customer experience was the top opportunity for innovating.

Pinterest Sees Visual Search Working in Tandem with Text Search

Sep 21, 2018

Pinterest launched visual search three years ago, and it now sees 600 million visual searches per month. eMarketer's Yory Wurmser spoke with Omar Seyal, head of discovery product at Pinterest, about what the platform has learned about consumer visual search behavior.