Technology
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Canada Trends in 2019
Previewing three trends that will impact how brands engage consumers in Canada next year.
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How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
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There are 1313 charts about 'Technology'
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Brand Marketers in Europe and the US Who Believe AI Increases Performance in Digital Ad Campaigns, Spring 2018 (% of respondents)
How Are Customer Experience (CX) Executives Worldwide Using AI to Support Their Company's Customer Sentiment Analysis? (% of respondents, July 2018)
How Much Improvement Have Customer Experience (CX) Executives Worldwide Seen Due to AI Investments in Their Company's CX Processes? (% of respondents, July 2018)
Brand Marketers in Europe and the US Who Are Using AI/Machine Learning Capabilities for Marketing, Spring 2018 (% of respondents)
What Do Professionals Worldwide See as the Most Significant Barriers Organizations Face in Adopting AI? (% of respondents, Feb 2018)
More On: Technology
See AllSuccessful AI Adoption Requires Clear Strategies
Dec 06, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
Legacy Tech Delays Digital Transformation
Nov 26, 2018
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
How Digitization Affects TV Ad Sellers
Nov 20, 2018
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Enterprise Software Acquisition Surges
Nov 14, 2018
The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
How AI Can Empower Ad Personalization
Nov 12, 2018
Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
Alibaba Is Counting on Lazada and New Technologies to Grow Singles' Day
Nov 08, 2018
Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.
Consumers Still Prefer Humans Over Chatbots
Nov 07, 2018
As artificial intelligence becomes more embedded in everyday experiences, it's logical to assume that consumers are growing more comfortable with it. But while consumers may be open to chatbots in theory, many still prefer to interact with a human customer service agent.
How Many Seniors Are Using Smart Speakers?
Nov 02, 2018
Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
Designers Want More 3-D and AR/VR Projects
Nov 01, 2018
Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
