Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.View this Report
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Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Chief Digital and Innovation Officer
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Which Lodging Options Do Business Travelers and Corporate Travel Decision-Makers Worldwide Prefer for Work Trips? (% of respondents, Aug 2019)
Which Flight Features Have the Biggest Influence on Flights Selected by Business Travelers and Corporate Travel Decision-Makers Worldwide? (% of respondents, Aug 2019)
How Important Are Loyalty Programs When Business Travelers and Corporate Travel Decision-Makers Worldwide Select Companies to Use During Business Travel? (% of respondents, Aug 2019)
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Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool
Sep 17, 2019
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.