Ad Blocking

Reports

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US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized

Sep 11, 2019

As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

Ad Blocking Growth Is Slowing Down, but Not Going Away

Ad Blocking Growth Is Slowing Down, but Not Going Away

Jul 26, 2019

Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.