Ad & Marketing Creative
Reports
Digital Audio Advertising
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
View this ReportInterviews
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Prajwal Barthur
Director of Products, Advertising Platforms
InMobi
Charts
There are 36 charts about 'Ad & Marketing Creative'
Most Recent Charts
Total Media Ad Spending in Peru, 2018-2023 (millions and % change)
What Obstacles Do Creative Professionals in the UK and US Come Across When Marketing AR Campaigns to Consumers? (% of respondents, May 2019)
Attitude of Creative Professionals in the UK and US Toward AR in Advertising, May 2019 (% of respondents)
What Are the Top Areas that US Companies Are Hiring Full-Time Creative Employees for in H2 2019?
US Companies' Hiring Plans for Full-Time Creative Employees in H2 2019 (% of respondents)
More On: Ad & Marketing Creative
See All
In-Housing Is About More Than Programmatic
Jan 17, 2019
Some marketers are taking control of their campaigns by in-housing various advertising services such as ad creative, social and search.