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Five Charts: The State of Attribution

Dec 03, 2018

Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.

How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Is App-Install Fraud on the Rise?

Nov 19, 2018

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

Weibo Now Used by Nearly 25% of Population in China

Nov 08, 2018

Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.

US Digital Video and TV StatPack 2018

Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

UK Ad Spending 2018

Oct 31, 2018

The UK ad market is rebounding from a slow 2017. This year, ad spending will increase 9.5% to £20.77 billion ($26.74 billion), led by investment in digital video advertising. This report includes our latest UK ad spending forecast, as well as time spent with media.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.