Ad Spending



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eMarketer Releases Latest US Programmatic Ad Spending Forecast

Oct 12, 2018

More than four of every five digital display ad dollars in the US today goes through programmatic.

Video Swells to 25% of US Digital Ad Spending

Oct 09, 2018

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

Nearly One-Third of Ad Spending in Germany Will Go to Digital Channels

Oct 05, 2018

Germany, Europe’s largest economy, is the second-largest market for ad spending in the region, behind the UK. In 2018, eMarketer forecasts that advertisers in Germany will spend $21.13 billion on advertising, with 31.9% spent in digital channels.

In the UK, Advertisers Will Spend More on Mobile than Traditional

Oct 03, 2018

In the latest episode of "Behind the Numbers," eMarketer's Bill Fisher and Showmik Podder discuss the current state of advertising spending in the UK.

eMarketer Unveils Pinterest Ad Revenue Forecast

Oct 01, 2018

eMarketer expects the social network to generate more than $500 million in US ad revenues this year, a 43.8% change from last year.

Social Networks' Video Ad Revenues Balloon

Sep 28, 2018

US social network video ad revenues will grow sharply over the next several years, reaching $11.69 billion by 2020, according to eMarketer's new estimates. And one company in particular will win the lion's share: Facebook.

Radio Ads Still Drive Sales

Sep 27, 2018

Even though we increasingly spend time with digital media, traditional media ads still motivate. That's because channels like radio have massive reach. But does reach lead to real-world sales?