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Publishers Worry Programmatic Is Hurting Ad Prices

Dec 10, 2018

According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.

Rewarded Video Helps Mobile Advertisers Move on from Impressions

Dec 06, 2018

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?

How Advertisers Can Wield Data Exhaust

Dec 04, 2018

The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.

How Dollar Shave Club Approaches Podcasting

Nov 27, 2018

The podcast ad market is taking off as people increasingly tune in. But large brand advertisers still want better measurement and analytics before they really buy in.

Inertia Prevents Marketers from Re-Evaluating Their Spend

Nov 21, 2018

With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.

How Digitization Affects TV Ad Sellers

Nov 20, 2018

A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.

Protecting Customer Data Is a Top Challenge for CMOs

Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

How Disparate Systems Complicate Martech Strategies

Nov 06, 2018

The ballooning marketing tech landscape puts marketers in a tough position to develop a cohesive technology strategy.

How Political Advertisers on Deadline Utilize Programmatic

Nov 05, 2018

The speed and efficiency of automated ad buying makes it attractive for political advertisers working under tight schedules.

Ad Trade Groups Are Changing How Data Gets Labeled

Oct 31, 2018

Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.