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eMarketer Releases Latest US Programmatic Ad Spending Forecast

Oct 12, 2018

More than four of every five digital display ad dollars in the US today goes through programmatic.

What Brands Want from In-App Programmatic Advertising

Oct 11, 2018

John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.

What's Driving More CPGs to Programmatic?

Oct 11, 2018

Eli Chapman, senior vice president and managing director of media at R/GA, discusses how CPGs—which historically lack first-party data—approach programmatic ad buying today.

Video Swells to 25% of US Digital Ad Spending

Oct 09, 2018

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

Marketers' Roundtable: What Channels Are Driving Ad Spending to Digital in Germany

Oct 04, 2018

Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.

Advertisers Have Mixed Confidence in Blockchain

Oct 03, 2018

Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.

Mobile Marketing Trends Roundup 2018

Oct 02, 2018

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Oct 02, 2018

Arielle Vogelstein, growth principal at Via, talks about Snapchat's advertising potential.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Oct 02, 2018

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.