Advertising
Reports
Video Ads in Social Media 2018
The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.
View this ReportForecasts
- Digital Ad Spending
- Programmatic Ad Spending
- Programmatic Ad Spending, US
- US Ad Blocking Users, 2010-2018
- US Addressable & Programmatic TV Ad Spending & Households, 2014-2019
- US Baby Boomer Media Users, 2010-2021
- US Child Media Users, 2010-2021
- US Digital Ad Spending, by Industry, 2008-2021
- US Gen X Media Users, 2010-2021
- US Millennial Media Users, 2010-2021
- US Native Ad Spending, 2016-2018
- US Senior Media Users, 2016-2021
- US Teen Media Users, 2016-2021
Performance Metrics
- Display Ad Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, North America
- Display Ad Performance Benchmarks, US
- Display Ad Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
- Native Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, North America
- Video Ad Performance Benchmarks, US
- Video Ad Performance Benchmarks, Worldwide
Interviews
Why Ubisoft Is Moving to Self-Service Ad Buying
Ubisoft grew its programmatic operation and took more control over ad purchasing. Ken Tran, the video game company’s director of performance media, says cost considerations weren’t the only reason for the changes.
Ken Tran
Director, Performance Media
Ubisoft
Charts
There are 3364 charts about 'Advertising'
Most Recent Charts
US Podcast Ad Revenue Share, by Buy Type, 2017 (% of total)
Traditional Media Ad Spending Growth in China, H1 2016-H1 2018 (% change)
Mobile Programmatic Ad Performance Metrics in Canada: Ad Spending Share, In-App vs. Mobile Web, Q4 2016-Q4 2017 (% of total on Smaato's platform)
UK Ad Blocking Users, by Device, 2015-2019 (millions, % change and % of total ad blocking users)
UK Ad Blocking User Share, by Gender, 2015-2019 (% of total)
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Ad Blocking Users in Germany, by Device, 2015-2019 (millions, % change and % of total ad blocking users)
Aug 15, 2018
Sources that Influence UK Internet Users to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Canada to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Germany to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in France to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Mexico to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
Sources that Influence Internet Users in Brazil to Make a Digital Purchase, March 2018 (% of respondents)
Aug 14, 2018
What’s Holding Programmatic Audio Back?
Aug 10, 2018
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.