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Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies

Jun 18, 2019

The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.

Connected TV Ad Inventory Keeps Growing

Connected TV Ad Inventory Keeps Growing

Jun 11, 2019

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

Five Charts: The State of Header Bidding

Five Charts: The State of Header Bidding

May 30, 2019

As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.

Five Charts: The State of Ad Fraud

Five Charts: The State of Ad Fraud

May 20, 2019

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).

Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

TV Ads Still More Relevant to Consumers than Streaming Video Ads

May 15, 2019

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

Advanced TV Is the New Frontier for DSPs

Advanced TV Is the New Frontier for DSPs

May 14, 2019

While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.