Advertising Agencies
Reports
The Brand-Agency Relationship
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.
View this ReportInterviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
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What Is the Optimal Balance Between Automation and Human Creativity According to US Agencies and Companies? (% of respondents, March 2019)
Areas in Which US Agencies and Marketers Will Be Decreasing Their Investment This Year, March 2019 (% of respondents)
Do US Agencies and Marketers Think Machine Learning Has Had an Increased Effect on Marketing Effectiveness? (% of respondents, March 2019)
How Do Marketers Worldwide Measure the Success of Content Marketing? (% of respondents, Feb 2019)
What Channels Are Marketers Worldwide Primarily Focusing on for Content Marketing in 2019? (% of respondents)
More On: Advertising Agencies
See AllVerizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Jun 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
