Advertising Performance Metrics
We analyze the KPIs leading marketing companies are using to measure success.
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CPMs will fall again at 2025 Upfronts. Here’s why.
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YouTube Shorts changes view count rules to match ...
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TikTok CPMs are falling—but its cultural relevance ...
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Industry KPI data shows AI-driven brand safety can ...
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Brands look to get more out of their retail media ...
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Infopack: Customer Experience 2025
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Data Drop: Guideline eCPM Pricing Data H2 2024
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Social Ad CPMs Forecast 2024
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Ad Measurement Trends H2 2024
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Attention Metrics Ecosystem 2024
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FAQ on the TV and CTV Currency Landscape
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CPMs will fall again at 2025 Upfronts. Here’s why.
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Industry KPIs: Cost per Install (CPI) for US Finance Apps, Dec ...
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Industry KPIs: Select US Retailer Share of Consumer Shopping ...
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YouTube Shorts changes view count rules to match TikTok, ...
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Infopack: Customer Experience 2025
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KPI That App Marketers Worldwide Cite as Their Top Priority, ...
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News and magazine apps lead in audience engagement