Advertising Performance Metrics
We analyze the KPIs leading marketing companies are using to measure success.
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Advanced media mix modeling paints the big picture ...
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Ad Measurement Trends H2 2024
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Virtual worlds could be the new frontier for brand ...
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Industry KPIs: Social media ad costs spike for ...
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Advertisers can work directly with attention ...
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Ad Measurement Trends H2 2024
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Attention Metrics Ecosystem 2024
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FAQ on the TV and CTV Currency Landscape
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Ad Measurement Trends H1 2024
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The Future of Digital 2024: Latin America
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Worldwide OTT Video Viewers Forecast 2024
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Attention Metrics 2023
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Digital Video Viewers, US
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More On: Advertising Performance Metrics
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Advanced media mix modeling paints the big picture in ad ...
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Ad Measurement Trends H2 2024
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Virtual worlds could be the new frontier for brand engagement
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Industry KPIs: Social media ad costs spike for consumer ...
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Social CPMs Are on the Rise, With TikTok Leading the Pack (% ...
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Social Page Views in Jan 2024 Were 33.4% Lower Than They Were in ...
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Attention Metrics Ecosystem 2024
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In-store retail media gets a boost with new IAB standards
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Even without recurring events, the US ad market is surging