Affluent
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this ReportInterviews
Exclusivity, Omnichannel Strategy Key to Alibaba's Luxury Ambitions
Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.
Lili Chen
General Manager, Tmall Luxury Pavilion
Alibaba
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Amount that Internet Users in Brazil Plan to Spend on Christmas Gifts, by Demographic, Oct 2019 (% of respondents)
Devices Owned by US Affluent* vs. Total Internet Users, March 2019 (% of respondents)
US Households that Subscribe to a Video Streaming Service or a Premium TV Channel, by Income Level, Q2 2019 (% of respondents in each group)
Which Subscription Video-on-Demand (SVOD) Services Do Consumers in Great Britain Use? (% of respondents, by socioeconomic status, July 2019)
Which Subscription Music Streaming Services Do Consumers in Great Britain Use? (% of respondents, by socioeconomic status, July 2019)
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How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.