Affluent
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
View this Report
Interviews
Exclusivity, Omnichannel Strategy Key to Alibaba's Luxury Ambitions
Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.
Lili Chen
General Manager, Tmall Luxury Pavilion
Alibaba
Charts
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How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic)
What Social Media Platforms Do US Teens Use? (% of teen social media users, by demographic, April 2018)
US Internet Users Who Own a Smart Speaker, by Demographic, Jan 2018 (% of respondents in each group)
US Internet Users Who Use Select Voice Assistants, by Demographic, Jan 2018 (% of respondents in each group)
UK Household Smart Speaker Ownership, by Demographic, H1 2018 (% of respondents)
More On: Affluent
See AllHow Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.
Wallets Full, Shoppers Ready to Crank Up Holiday Spend
Sep 20, 2018
With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.
No Retail Tech, Please. We're Affluent
Aug 21, 2018
About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.
In Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing
Jul 10, 2018
The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
Jul 03, 2018
Ben Whattam, managing and founding partner of Keko London, explains why luxury brands have to break the mold of traditional marketing.
The Luxury Hotel Industry's Slow but Steady Start in Digital
Jul 03, 2018
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.
