Affluent
Reports
The Rise of China’s Omnichannel Luxury Consumers
Luxury spending in China accounts for a third of global spending. China’s growing wealth, style-conscious millennials, and policies and regulations designed to boost spending within the border pushed luxury spending higher in 2017. This report looks at where China’s consumers seek out information on luxury brands and what shopping channels they use.
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Interviews
Exclusivity, Omnichannel Strategy Key to Alibaba's Luxury Ambitions
Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.
Lili Chen
General Manager, Tmall Luxury Pavilion
Alibaba
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Social Media Platforms Used by UK Social Media Users, by Age, Nov 2018 (% of respondents)
Devices Used by UK Consumers, by Demographic, Nov 2018 (% of respondents in each group)
UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2018 (% of internet users in each group)
What Are UK Internet Users' Attitudes Toward Digital Ads? (% of respondents, by demographic, Nov 2018)
How Much Time per Week Do UK Internet Users Spend Online? (hours, by demographic, Nov 2018)
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How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.