Artificial Intelligence (AI)
This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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Who in Companies Worldwide Is Most Likely to Champion the Use of Emerging Technologies? (% of respondents, May 2018)
How Are Retailers Worldwide Expecting to Benefit from Using AI in Customer-Facing Functions? (% of respondents, Aug 2018)
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Retailers and Shoppers Are on Totally Different Pages About Tech
Jan 15, 2019
Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
The Changing Face of Retail in China
Jan 14, 2019
China’s tech-driven retail revolution is turning stores into laboratories for retail experiments and introducing consumers to completely new shopping experiences.
Enthusiasm Runs High for AI, but Many Are Still on Learning Curve
Jan 11, 2019
Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.
Will AI Transform Retail?
Jan 08, 2019
Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.
Visual Search Is Poised for Mainstream Adoption
Jan 02, 2019
In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.
Which Technology Do US Retail Industry Professionals Think Will Have the Biggest Effect on the Retail Industry During 2019? (% of respondents)
Dec 13, 2018
Successful AI Adoption Requires Clear Strategies
Dec 06, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
Are US Internet Users Comfortable with Nonhuman Customer Service Interactions*? (% of respondents, by age, Sep 2018)
Dec 04, 2018
What Steps Do US Executives Plan to Take in 2019 to Develop Responsible AI? (% of respondents)
Dec 01, 2018
What Are the Data-Related AI Priorities of US Executives for 2019? (% of respondents, 2018)
Dec 01, 2018
Importance* vs. Implementation** of Select Digital Transformation Capabilities According to Companies Worldwide, Aug 2018 (% of respondents)
Nov 29, 2018