Artificial Intelligence (AI)
This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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Leading Business Priorities Over the Next Few Years for Companies Worldwide, April 2019 (% of respondents)
What Emerging Technologies Do Companies Worldwide Already Use or Anticipate Using to Deliver a Better Customer Experience? (% of respondents, May 2019)
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Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.
AI, Machine Learning Are Helping Retailers Spot Flaws in the Customer Experience
Aug 15, 2019
Retailers can’t always rely on customer feedback to measure the success of their ecommerce platforms. Small technical issues, which often go unnoticed by the business itself, can significantly hinder the customer experience.
Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers
Aug 07, 2019
Consumers are hesitant to engage with the latest automated customer experience offerings. In industries like healthcare and financial services, many prefer to consult with humans through traditional mediums. But in retail, more are willing to use emerging technologies—including chatbots and artificial intelligence (AI).
Artificial Intelligence Trends Roundup 2019
Jul 11, 2019
The artificial intelligence (AI) ecosystem is complex and in a state of constant flux. Though far from perfect, one thing is certain: Many business leaders are already bullish about AI’s ability to improve operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in AI.
How AI and Machine Translation Are Changing the Language Services Industry
Jul 04, 2019
As businesses work to localize their marketing strategies, advances in artificial intelligence (AI) and machine translation (MT) are making it easier to customize content for multinational audiences. As a result, the language services industry—which specializes in translation and localization—is experiencing a huge digital transformation, leaving translators and other language experts increasingly anxious about the future of their profession.