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Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

Chatbots Useful for Some Customer Service, but Can't Do Everything Yet

May 14, 2019

Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Apr 11, 2019

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.