Artificial Intelligence (AI)
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.View this Report
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
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Which Departments Are the Most vs. Least Likely to Invest in Automation and AI According to Employees/Hiring Managers in Asia-Pacific? (% of respondents, Feb 2019)
Current Adoption Rate of Automation vs. AI in Select Industries According to Employees/Hiring Managers in Asia-Pacific, Feb 2019 (% of respondents)
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How Do Consumers Feel About Biometrics?
Oct 10, 2019
More retailers are investing in biometrics, including behavioral tracking and facial and voice recognition to not only improve store security—and potentially catch shoplifters—but to also target consumers with promotional content.
How Retailers Are Using Biometrics to Identify Consumers and Shoplifters
Oct 03, 2019
Though most are loath to admit it, retailers already make extensive, behind-the-scenes use of biometrics to track employees, nab shoplifters and improve store security.
Q&A: Understanding the Customer Path to Purchase Isn’t Always Easy, but AI’s a Good Start
Sep 03, 2019
Marketers have long grappled with how to best leverage the data they’ve collected. It’s certainly a challenge as data fuels nearly all of their marketing efforts—including personalization, audience segmentation and targeting.