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The Rise of Retailer- and Brand-Operated Marketplaces

Aug 12, 2019

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas

Aug 07, 2019

When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

May 14, 2019

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.