This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.View this Report
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Global Head of Commercial Excellence Group, Partner
Bain & Company
There are 72 charts about 'B2B Sales'
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Lead Definition Alignment Between Sales and Marketing According to B2B Sales Professionals Worldwide, 2014-2017 (% of respondents)
Ability of B2B Sales Professionals Worldwide to Provide Clients with Insights and Perspective, Aug 2018 (% of respondents)
How Confident Are B2B Sales Professionals Worldwide in Select Account Management Abilities? (% of respondents, Aug 2018)
Organizations with Better Customer Loyalty Also Experience Lower Churn According to B2B Sales Professionals Worldwide, Aug 2018 (churn rate)
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How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.
Are B2B Podcasts Poised for a Breakthrough?
Jan 03, 2019
Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.