To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.View this Report
In some B2B businesses, only a small subset of the customer base actually drives the largest portion of their profitability. Bain & Company's Mark Kovac explains how B2Bs can realign their growth strategy to existing accounts with the most potential.
Global Head of Commercial Excellence Group, Partner
Bain & Company
There are 66 charts about 'B2B Sales'
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How Do US B2B Sales Decision-Makers Describe the Relationship Between Sales and Marketing Teams When Their Organization Has vs. Does Not Have Sales Enablement Automation (SEA)? (% of respondents, June 2019)
What Benefits Have US B2B Sales Decision-Makers Seen After Implementing Sales Enablement Software? (% of respondents, June 2019)
How Effective Are Sellers at Aspects of Sales Enablement According to US B2B Sales Decision-Makers? (% of respondents, June 2019)
What Are the Leading Reasons B2B Buyers in Select Countries* Cancel Orders with Vendors? (% of respondents, May 2019)
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The Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas
Aug 07, 2019
When a B2B company is starting to build or assess its current marketplace strategy, understanding the different marketplace options is a first step. For our “B2B Marketplaces 2019” report, we analyzed the top three B2B marketplaces in the US—Amazon Business, Alibaba and Thomas—along with an overview of what makes their platforms work for both buyers and sellers.
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.