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How Are B2B Marketers Measuring Their Content-Driven Campaigns?

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

May 14, 2019

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

Are B2B Podcasts Poised for a Breakthrough?

Jan 03, 2019

Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.