Baby Boomers

Reports

Interviews

More On: Baby Boomers

See All

'Tis the Season for Quality Groceries

Oct 05, 2018

More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.

Consumers to Brands: 'You Disappoint Me'

Sep 27, 2018

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.

Wallets Full, Shoppers Ready to Crank Up Holiday Spend

Sep 20, 2018

With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.

What Makes Consumers Loyal to Brands?

Sep 17, 2018

When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.

Facebook Is Tops with Everyone but Teens

Aug 28, 2018

The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.