Boomers have extended the concept of “aging in place” beyond its literal meaning. In addition to staying indefinitely in longtime homes, many are sticking with Web 1.0 and hoping to stave off retirement. But there’s lots of change in their lives as well.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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Leading Social Media Platforms Actively Used by US Internet Users Today, July 2019 (% of respondents, by generation, July 2019)
US Internet Users Who Frequently Engage with Companies that Place Ads on TV, Radio or Online, by Generation, July 2019 (% of respondents )
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Boomers Aren’t as Influenced by Social Commerce as Younger Cohorts
Sep 30, 2019
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”
Roughly Six in 10 Baby Boomers Are Digital Buyers
Sep 24, 2019
Boomers are not indifferent to the benefits of digital shopping. However, their reluctance to use smartphones for any and everything tends to limit the digital proportion of their overall shopping—as does their worry about digital privacy.