Baby Boomers
Reports
Younger Baby Boomers’ Finances
Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
View this Report
Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2345 charts about 'Baby Boomers'
Most Recent Charts
How Often Do US Internet Users Plan to Use Their Mobile Device for 2018 Holiday Season Shopping? (% of respondents, by age)
How Important Is 5G to US Smartphone Users? (% of respondents, by age, Aug 2017 & Aug 2018)
Smartphone Ownership Among US Internet Users, by Age, Aug 2015-Aug 2018 (% of respondents)
Have US Internet Users Shopped from Digital Retailers to Specifically Avoid Paying Sales Tax? (% of respondents, by age, Sep 2018)
Would US Internet Users Change Their Shopping Habits if All Digital Retailers Began Collecting Their State's Sales Tax Rate? (% of respondents, by age, Sep 2018)
More On: Baby Boomers
See AllThe Digital Video Series: Baby Boomers | Infographic
Nov 29, 2018
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
Are Baby Boomers Using Smart Speakers?
Nov 01, 2018
This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.
Which Smart Speaker Activities Have US Smart Speaker Users Done? (% of respondents, by age, Oct 2018)
Oct 30, 2018
Who Is Using Facebook in the US?
Oct 23, 2018
This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.
Would Internet Users Worldwide Pay More for Eco-Friendly Products? (% of respondents, by age, Q2 2018)
Oct 17, 2018
How Many US Internet Users Frequently Binge-Watch* TV Series? (% of respondents, by age, Q3 2018)
Oct 17, 2018
US Shoppers Are Still Driven By Saving a Buck
Oct 15, 2018
A new National Retail Federation study examines what it is calling "value shoppers," the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior transcends gender, region, income and age.
