Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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What Mobile Payment Services Have US Rewards Credit Card Holders Used? (% of respondents, by age, July 2019)
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What Retailers Need to Know About Boomers
Jun 23, 2019
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.