Baby Boomers

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The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

Are Baby Boomers Using Smart Speakers?

Nov 01, 2018

This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Who Is Using Facebook in the US?

Oct 23, 2018

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.

US Shoppers Are Still Driven By Saving a Buck

Oct 15, 2018

A new National Retail Federation study examines what it is calling "value shoppers," the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior transcends gender, region, income and age.