Baby Boomers
Reports
Report by Mark Dolliver Jun 6, 2018
Younger Baby Boomers’ Finances
Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
View this ReportInterviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
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What Mobile Payment Services Have US Rewards Credit Card Holders Used? (% of respondents, by age, July 2019)
How Much Do US Internet Users Spend Purchasing Mobile Apps? (% of respondents, by age, July 2019)
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
US Internet Users Who Trust Social Media Ads for Recommendations When Shopping, by Demographic, Feb 2019 (% of respondents in each group)
How Many Streaming Video Services Do US Internet Users Currently Subscribe to? (% of respondents, by demographic, July 2019)
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What Retailers Need to Know About Boomers
Jun 23, 2019
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.