Baby Boomers
Reports
Younger Baby Boomers’ Finances
Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
View this Report
Interviews
What Boomers Want from Digital Marketing
Sami Hassanyeh, AARP's chief digital officer, discusses baby boomers' demands across digital channels, from email to voice.
Sami Hassanyeh
Chief Digital Officer
AARP
Charts
There are 2171 charts about 'Baby Boomers'
Most Recent Charts
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2018 (% of total)
What Type of Receipt Do US Internet Users Prefer When Purchasing In-Store?, Aug 2018 (% of respondents, by demographic)
What Type of Receipt Do US Internet Users Prefer When Purchasing In-Store?, Aug 2018 (% of respondents, by age)
UK Ad Blocking User Penetration, by Age, 2015-2019 (% of internet users)
Usage of Artificial Intelligence for Their Work According to Internet Users Worldwide, by Age, Q4 2017 (% of respondents)
More On: Baby Boomers
See AllDon't Count Out Older Grocery Shoppers
Aug 09, 2018
Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.
How Many Times per Day Do US Mobile App Users Access an App?, April 2018 (by demographic)
Aug 08, 2018
How Many Apps Do US Mobile App Users Have on Their Devices?, April 2018 (by demographic)
Aug 08, 2018
Consumers in Quebec Who Own a Smartphone, by Age, 2012-2017 (% of respondents in each group)
Aug 08, 2018
What Motivates US Internet Users Ages 50+ to Order Groceries Digitally?, June 2018 (% of respondents)
Aug 06, 2018
How Important Are Apps in US Mobile App Users' Daily Life?, April 2018 (% of respondents, by demographic)
Aug 06, 2018
