Baby Boomers
Reports
Younger Baby Boomers’ Finances
Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.
View this Report
Interviews
How AARP Uses Email to Give Consumers a Better Brand Experience
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Stephen Driscoll
Vice President, Marketing
AARP
Charts
There are 2238 charts about 'Baby Boomers'
Most Recent Charts
How Are US Internet Users Planning to Shop on Black Friday 2018*? (% of respondents, by age)
Social Networks Used by US Internet Users, by Demographic, Aug 2018 (% of respondents in each group)
Are US Internet Users Planning on Hosting a Thanksgiving or Christmas Meal/Party in 2018? (% of respondents, by generation)
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
Which Device Do US Digital Buyers Most Prefer to Make Digital Purchases? (% of respondents, by age, June 2018)
More On: Baby Boomers
See All'Tis the Season for Quality Groceries
Oct 05, 2018
More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.
Consumers to Brands: 'You Disappoint Me'
Sep 27, 2018
Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.
What Causes US Holiday Shoppers* the Most Stress During the Holidays? (% of respondents, by age, Aug 2018)
Sep 26, 2018
Wallets Full, Shoppers Ready to Crank Up Holiday Spend
Sep 20, 2018
With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.
What Makes Consumers Loyal to Brands?
Sep 17, 2018
When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
Not Everyone Wants to Share Their Data in Exchange for Personalization
Sep 12, 2018
Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
Sep 10, 2018
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
