Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.View this Report
Stephen Driscoll, vice president of marketing at AARP, discusses why email has remained relevant for marketers in today's fast-paced digital world.
Vice President, Marketing
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Social Networks Used by US Internet Users, by Demographic, Aug 2018 (% of respondents in each group)
Are US Internet Users Planning on Hosting a Thanksgiving or Christmas Meal/Party in 2018? (% of respondents, by generation)
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'Tis the Season for Quality Groceries
Oct 05, 2018
More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.
Consumers to Brands: 'You Disappoint Me'
Sep 27, 2018
Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.
What Causes US Holiday Shoppers* the Most Stress During the Holidays? (% of respondents, by age, Aug 2018)
Sep 26, 2018
Wallets Full, Shoppers Ready to Crank Up Holiday Spend
Sep 20, 2018
With consumer confidence hovering near record highs, consumers are set to bump up their holiday spending this year.
How Much Do US Internet Users Plan to Spend on the 2018 Holiday Season Compared with 2017? (% of respondents, by demographic)
Sep 19, 2018
US Internet Users Who Say They Can't Trust a Brand and Won't Buy from It Anymore When It Doesn't Live Up to Its Promises, May 2018 (% of respondents, by generation)
Sep 19, 2018
What Makes Consumers Loyal to Brands?
Sep 17, 2018
When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
Not Everyone Wants to Share Their Data in Exchange for Personalization
Sep 12, 2018
Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
Sep 10, 2018
Do US Internet Users Feel that Automation Has Improved the Shopping Experience? (% of respondents, by age, Aug 2018)
Sep 06, 2018
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
US Internet Users with Cable/Satellite TV*, by Age, May 2018 (% of respondents in each group)
Aug 27, 2018