Big Data

We study how today's biggest marketing companies are analyzing and leveraging big data sets to inform their everyday business strategies.

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    The Ad Platform: What to expect from the ...

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    Ad Spend a year into the pandemic, YouTube ...

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    The Ad Platform: Testing cookieless targeting with ...

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    Google runs into GDPR issues with its Privacy ...

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    The identity crisis and a unified approach to ...

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Customer Experience 2021

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    An Overview of 5G Technology Worldwide 2021

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    Publisher Ad Monetization After the Third-Party Cookie

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    US Social Trends for 2021

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    Predictive Analytics and Consumer Scoring

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    Television Update Fall 2020

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    Identity 2020

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