Big Data
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Getting Smart About Artificial Intelligence
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
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What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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Which Technical Skills Do Digital Agencies Worldwide Think Will Be Most Needed in Agencies Two Years from Now? (% of respondents, Dec 2018)
Change in Business Intelligence Tools and Analytics Spending by US Companies, by Company Size, 2017 & 2018 (% of respondents)
Urgency of Select Digital Experience Management Strategies at Companies Worldwide, Q3 2018 (% of respondents)
In What Digital Experience Technologies Are Companies Worldwide Planning to Invest? (% of respondents, Q3 2018)
What Issues Keep US CMOs and Brand Managers Up at Night? (% of respondents, Jan 2019)
More On: Big Data
See AllCan AI and GDPR Co-Exist?
Feb 20, 2019
Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.
How Are Marketers Adapting to Data Privacy Laws?
Feb 08, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
Telecom and Media Firms Selling Data Are Facing Backlash
Jan 29, 2019
Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.
How Will TV Advertising Become More Data-Driven?
Jan 28, 2019
TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.
A 10% Discount? Sure, What Do You Want to Know?
Jan 25, 2019
Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.
Data Privacy Legal Battles Are Heating Up
Jan 24, 2019
Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.
Publishers Can Engage Advertisers with Data Consulting
Jan 23, 2019
To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
Marketers Are Ramping Up Data Management Investments
Jan 08, 2019
With spend on marketing technology increasing, many marketers are investing more dollars into data management products.
How Often Do Business Leaders and Managers Worldwide Verify Data Sources? (% of respondents, May 2018)
Jan 08, 2019
Stage of Data Literacy and Analytical Skill Development at Companies Worldwide, May 2018 (% of respondents)
Jan 08, 2019
Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?
Jan 07, 2019
Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.