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Can AI and GDPR Co-Exist?

Feb 20, 2019

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

How Are Marketers Adapting to Data Privacy Laws?

Feb 08, 2019

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

B2Bs Leverage Programmatic to Target Specific Accounts

Feb 05, 2019

There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.

Telecom and Media Firms Selling Data Are Facing Backlash

Jan 29, 2019

Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.

How Will TV Advertising Become More Data-Driven?

Jan 28, 2019

TV ad buying is unlikely to follow the real-time bidding model that became popular with digital advertising. However, many TV advertising tasks—including reporting, creative placement and measurement—are likely to become more automated.

A 10% Discount? Sure, What Do You Want to Know?

Jan 25, 2019

Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.

Data Privacy Legal Battles Are Heating Up

Jan 24, 2019

Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.

Publishers Can Engage Advertisers with Data Consulting

Jan 23, 2019

To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.

Marketers Are Ramping Up Data Management Investments

Jan 08, 2019

With spend on marketing technology increasing, many marketers are investing more dollars into data management products.

Will the Advertising ID Consortium Solve Marketers' Audience Identity Problems?

Jan 07, 2019

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.