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Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives

Apr 07, 2019

Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).

Data Managers Feel Overwhelmed by Abundance of Tools

Mar 20, 2019

Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.

Data Science Is in Demand at Ad Agencies

Mar 05, 2019

Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.