Big Data
Reports
Getting Smart About Artificial Intelligence
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
View this ReportInterviews
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Today marketers have a treasure trove of customer data that they can use to target their messaging. But the next step in ad personalization is dynamic creative optimization, which allows for more effective customization of the consumer ad experience. Greg Sobiech, founder and managing partner at digital consultancy Delve, spoke with eMarketer's Nicole Perrin about what's involved in dynamic creative optimization and the hurdles to execution.
Greg Sobiech
Founder and Managing Partner
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Charts
There are 841 charts about 'Big Data'
Most Recent Charts
UK and US Publishers Who Predominantly Use First- vs. Third-Party Data for Ad Targeting, Feb 2019 (% of respondents)
Percent of Their Company's First-Party Data Potential that US Digital Marketers Think They Are Using, Sep 2018 (% of respondents)
Third Parties that US Digital Marketers Have Engaged with to Help Unlock Their First-Party Data, by Level of Confidence in a Strong ROI, Sep 2018 (% of respondents in each group)
Importance of Select Types of First-Party Data to US Digital Marketers' Marketing and Advertising Decisions, by Level of Confidence in a Strong ROI, Sep 2018 (% of respondents in each group)
US Digital Marketers Who Do Not Have Unrestricted Access to and Ownership of Their Company's First-Party Data in Select Platforms, Sep 2018 (% of respondents)
More On: Big Data
See AllGovernment Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
Apr 07, 2019
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).
Data Managers Feel Overwhelmed by Abundance of Tools
Mar 20, 2019
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
Consent Management Platform Adoption by UK and US Sites, July 2018-March 2019 (% of total sites)
Mar 13, 2019
Data Science Is in Demand at Ad Agencies
Mar 05, 2019
Data science and analytics will be the technical skills most needed at ad agencies in the next two years, according to a poll by Marketing Land.
