Brand Marketing
Reports
Digital Audio Advertising
Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.
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See AllCustomer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
The Building Blocks of a Better Customer Experience (A 4-Part Series)
Advancing Marketing Attribution
A Two-Part Series on Making Holistic Attribution Work
Interviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 172 charts about 'Brand Marketing'
Most Recent Charts
How Do Marketers* in Asia-Pacific Use Location Data to Build Their Shopper Marketing Strategy? (% of respondents, Q2 2019)
How Important Is It to Marketers* in Asia-Pacific that Third Parties Supplying Marketing Services Are Fully GDPR Compliant? (% of respondents, Q2 2019)
Research Activities that US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand Shoppers Conduct Before Making a Purchase, May 2019 (% of respondents)
Internet Users in Asia-Pacific Who Say That Their Mobile Phone is Central to Discovering New Brands, by Region, June 2019 (% of respondents in each group)
Do Companies Worldwide Spend Their Ad Budget on Brand Awareness or Performance? (% of respondents, June 2019)
More On: Brand Marketing
See AllThe Rise of Retailer- and Brand-Operated Marketplaces
Aug 12, 2019
Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.
How Brands Streamline Their Agency Partnerships
Jun 28, 2019
Shrinking media budgets, aggressive growth goals and ever-complex marketing needs are causing a shift in the brand-agency relationship. In their bid for self-preservation, brands are streamlining spending and in-housing capabilities.
Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies
Jun 18, 2019
The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.
How Burrow Hopes to Stand Out in a Competitive Ecommerce Category
Jun 14, 2019
Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.
Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite
Jun 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
Where Are D2C Brands Investing Their Marketing Dollars?
Jun 07, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?
May 21, 2019
According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
May 01, 2019
According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
