Brand Marketing

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Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Who Cares About Brand Safety?

Mar 10, 2019

Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

Millennials Want Brands to Be Socially Responsible

Jan 28, 2019

Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.