Brand Marketing
Reports
Advancing Marketing Attribution, Part 2
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.
View this ReportInterviews
How US Brands Can Leverage Amazon for International Expansion
Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.
Daniel Knijnik
Co-Founder and CEO
Quartile
Charts
There are 468 charts about 'Brand Marketing'
Most Recent Charts
Level of Trust US Consumers Have in Select US Companies to Protect Their Personal Information, March 2019 (% of respondents)
Feelings Towards Select US Companies According to US Consumers, March 2019 (% of respondents)
What Do US B2B Marketers Think Are the Best Brand Content Components to Have When Building Brand Trust? (% of respondents, Feb 2019)
What Types of Content Do US B2B Marketers Believe Are Most Effective for Building Brand Trust? (% of respondents, Feb 2019)
US B2B Marketers' Preferred Content for Marketing Purposes and for Building Brand Trust, by Seniority Level, Feb 2019 (% of respondents)
More On: Brand Marketing
See AllAre Marketers Being Realistic About Their Customer Experience?
Apr 16, 2019
In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.
Who Cares About Brand Safety?
Mar 10, 2019
Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
Ecommerce Marketing Objectives According to Ecommerce Executives in Spain, Jan 2019 (% of respondents)
Feb 19, 2019
Strong Threats to Digital Ad Budgets in 2019 According to US Digital Media Professionals* (% of respondents)
Jan 29, 2019
Millennials Want Brands to Be Socially Responsible
Jan 28, 2019
Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.
