Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.View this Report
Jeanniey Mullen, global CMO at Mercer, isn’t shy about making necessary changes to transform her team and the business.
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What Are the Internal Challenges CMOs Worldwide Encounter in Delivering Their Marketing Strategy? (% of respondents, 2018 & 2019)
What Do CMOs Worldwide See as the Primary Role of the Marketing Function Within Their Company? (% of respondents, May 2019)
How Important Do CMOs Worldwide Believe Select Marketing Capabilities Are to Their Future Business Success and How Well Are They Delivering Them Today? (% of respondents, May 2019)
How Do CMOs Worldwide Expect Their Marketing Budget to Change Over the Next 12 Months? (% of respondents, by country, May 2019)
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Martech Is Eating Up CMOs' Budgets
Nov 15, 2018
As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.