Children
Reports
The Digital Lives of US Kids
As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
View this Report
Interviews
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
Dylan Collins
CEO
SuperAwesome
Charts
There are 968 charts about 'Children'
Most Recent Charts
How Much Do US Internet Users Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
How Much Do US Fathers vs. Mothers Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Parents Worldwide Who Often Feel Distracted When Playing with Their Child, by Country, March 2018 (% of respondents in each group)
How Much Time Do US Children Spend on Select Activities? (hrs:mins, March 2018)
Favorite Play Activities According to UK Children, March 2018 (% of respondents)
More On: Children
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The Ultimate Parental Threat? Taking Kids' Phones Away
Aug 13, 2018
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
Parents Are More Likely to Seek Out a Deal
Aug 01, 2018
With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.
