As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.View this Report
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
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How Much Do US Internet Users Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
How Much Do US Fathers vs. Mothers Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Parents Worldwide Who Often Feel Distracted When Playing with Their Child, by Country, March 2018 (% of respondents in each group)
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Children Worldwide Who Spend 3+ Hours Weekly on Technology, by Country, March 2018 (% of respondents in each group)
Aug 22, 2018
The Ultimate Parental Threat? Taking Kids' Phones Away
Aug 13, 2018
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
Which Age Group Do US Marketers Consider to Be the Most Likely to Engage with Personalized Ads? April 2018 (% of respondents)
Aug 08, 2018
US Parent Internet Users Whose Ultimate Threat to Their Children Is to Take Away Their Screen Time/Phone, June 2018 (% of respondents)
Aug 03, 2018
Parents Are More Likely to Seek Out a Deal
Aug 01, 2018
With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.
Nearly 9 out of 10 People Ages 18-24 in the UK Will Use Snapchat in 2018 (% of population)
Aug 01, 2018
US Internet Users' Behaviors/Attitudes Toward Purchasing Products at a Discount, by Presence of Children, June 2018 (% of respondents in each group)
Jul 24, 2018