As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.View this Report
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
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US Parent Internet Users' Attitudes Toward Screen Time for Their Children, June 2018 (% of respondents)
Products/Services for Which US Internet Users Are Willing to Pay a Premium, by Presence of Children, June 2018 (% of respondents in each group)
US Internet Users' Behaviors/Attitudes Toward Purchasing Products at a Discount, by Presence of Children, June 2018 (% of respondents in each group)
More On: ChildrenSee All
The Ultimate Parental Threat? Taking Kids' Phones Away
Aug 13, 2018
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
Parents Are More Likely to Seek Out a Deal
Aug 01, 2018
With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.
Digital Activities Conducted by UK Parent Internet Users for Their Children's Education, by Age of Child, Oct 2017 (% of respondents)
Jul 12, 2018
Digital Activities Conducted by UK Parent Internet Users for Their Children, by Age of Child, Oct 2017 (% of respondents)
Jul 12, 2018
US Internet Users Who Agree that Their Life Is Easier Because They Have Apps to Do What Once Required Multiple Devices, by Generation, April 2018 (% of respondents in each group)
Jul 11, 2018
US Parent Internet Users' Attitudes Toward Their Child and Social Media, Nov 2017 (% of respondents)
Jul 10, 2018
US Population, by Age, 2018-2021 (millions)
Jul 02, 2018
Average Weekly Amount Spent by UK Children/Teens, by Product Category, 2015-2017* (in £)
Jun 07, 2018