Children
Reports
The Digital Lives of US Kids
As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
View this Report
Interviews
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
Dylan Collins
CEO
SuperAwesome
Charts
There are 1005 charts about 'Children'
Most Recent Charts
US Wearable User Growth, by Age, 2019 (% change)
Which Devices Do Children in Canada Own? (% of respondents, by age, May 2018)
What Types of Rules Do Parents in Canada Have Regarding Children's Digital Usage? (% of respondents, May 2018)
How Do US Smartphone Shoppers Use Their Phone In-Store? (% of respondents, Sep 2018)
How Often Do US Mother Smartphone Users Purchase Toys Digitally? (% of respondents, Oct 2018)
More On: Children
See AllThe Digital Video Series: Kids & Teens | Infographic
Nov 26, 2018
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Where Do Former Toys 'R' Us Customers Shop Now?
Nov 15, 2018
Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.
The Smart Speaker Series: Kids & Teens | Infographic
Oct 29, 2018
Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
What Toys Do US Boys vs. Girls Rank as Their Top Holiday Gift? (% of respondents, Oct 2018)
Oct 11, 2018
How Do US Children* Most Often Learn About the Toys They Want? (% of respondents, Oct 2018)
Oct 11, 2018
What Gifts Do US Parents Plan to Give Their Daughters vs. Sons for the Holidays in 2018? (% of respondents)
Sep 25, 2018
How Much Do US Internet Users Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Sep 19, 2018
How Much Do US Fathers vs. Mothers Expect to Spend on 2018 Holiday Gifts? (% of respondents, by category)
Sep 19, 2018
UK Child and Teen Internet Users Who Watch On-Demand TV, by Age, 2015-2018 (% of respondents)
Sep 03, 2018
