Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
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Online Platforms that Children in Canada Have Used to Interact with Other People in the Past Week, Dec 2018 (% of respondents)
Smartphone Ownership Among Children* in Germany, by Age, March 2019 (% of respondents in each group)
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Assessing US Kids as Digital Overusers
Dec 21, 2018
Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.