Children
Reports
The Digital Lives of US Kids
As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
View this Report
Forecasts
Interviews
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
Dylan Collins
CEO
SuperAwesome
Charts
There are 948 charts about 'Children'
Most Recent Charts
US Parent Internet Users' Attitudes Toward Screen Time for Their Children, June 2018 (% of respondents)
UK Ad Blocking User Penetration, by Age, 2015-2019 (% of internet users)
Products/Services for Which US Internet Users Are Willing to Pay a Premium, by Presence of Children, June 2018 (% of respondents in each group)
US Internet Users' Behaviors/Attitudes Toward Purchasing Products at a Discount, by Presence of Children, June 2018 (% of respondents in each group)
Average Quarter Hour (AQH) Video Streaming Service Viewership Among English-Speaking Consumers in Canada, by Age, Fall 2015-Fall 2017 (thousands)
More On: Children
See AllThe Ultimate Parental Threat? Taking Kids' Phones Away
Aug 13, 2018
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
Parents Are More Likely to Seek Out a Deal
Aug 01, 2018
With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.
US Parent Internet Users' Attitudes Toward Their Child and Social Media, Nov 2017 (% of respondents)
Jul 10, 2018
