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Who Controls Connected TV Ad Budgets?

Who Controls Connected TV Ad Budgets?

Dec 02, 2019

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

Nov 11, 2019

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.