Connected TVs
We track usage and ad spending for “smart” or “hybrid” TVs connected to the internet, allowing access to other content and apps. This term includes both TVs that have this feature built in and those connected via set-top box or video game console.
Catch up on the latest
Report
The Future of Digital 2024: Latin America
Article
Apple signals possible ad-supported tier for its ...
Article
CTV platforms need to leverage inventory, data to ...
Article
Netflix and Apple TV+ streamers are outshined by ...
Article
X pivots to CTV and video, emulating YouTube in a ...
QUICK LINKS
Reports
Forecasts
Charts
Related
Reports
See All
Report
The Future of Digital 2024: Latin America
Report
The End of Peak TV
Report
US Political Ad Spending Forecast 2024
Report
Digital Video Forecast and Trends Q1 2024
Report
What’s the Skinny on vMVPDs?
Report
UK Programmatic Ad Spending and Trends
Report
Digital Video Forecast and Trends Q4 2023
See More
Forecasts
See All
Programmatic Ad Spending, US
Time Spent with Social Networks, US
Google Chromecast & Nest Speaker Users, US
Hulu, US
Time Spent with Media, US
Connected TV, US
YouTube, US
Time Spent with Digital Video, US
Roku, US
Upfront Ad Spending, US
Digital Video Viewers, US
Netflix, US
Time Spent with Digital Audio, US
Disney+, US
Apple, US
Charts
See All
Related
More On: Connected TVs
Report
The Future of Digital 2024: Latin America
Article
Apple signals possible ad-supported tier for its streaming ...
Article
CTV platforms need to leverage inventory, data to attract sports ...
Article
Netflix and Apple TV+ streamers are outshined by traditional ...
Article
X pivots to CTV and video, emulating YouTube in a bid for higher ...
Report
The End of Peak TV
Article
Apple is using Oscar nominations to build its Apple TV+ ...
Article
Streaming is at a tipping point. Here’s how that’s affecting ad ...
Article
Disney and Reliance to forge $8.5 billion joint venture ...
Article
Paramount’s cost-cutting measures were a big part of its Q4 ...