Connected TVs
Reports
Q1 2019 Digital Video Trends
US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.
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See AllDigital Video Advertising Best Practices 2019
Industry Experts Weigh in on Privacy, Context, Formats and Measurement
Q4 2018 Digital Video Trends
As Consumers Increase Time Spent with Video, More Ad Spending Goes Through Programmatic
Television Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 553 charts about 'Connected TVs'
Most Recent Charts
Smart Device Ownership Among US Internet Users, Oct 2018 (% of respondents)
Smart Device Ownership Among Internet Users in Canada, Oct 2018 (% of respondents)
US Internet Users Who Stream Content via Smart TV vs. Connected TV Devices, by Demographic, March 2019 (% of respondents in each group)
What Device Do US Internet Users Use Most Frequently to Watch Streaming* TV? (% of respondents, Feb 2019)
Average Daily Time Spent with TV/Video Among US Consumers, by Race/Ethnicity and Device, Q3 2018 (hrs:mins)
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Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q3 2018 (hrs:mins)
Mar 19, 2019
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q3 2018 (% of total)
Mar 19, 2019
What Devices Do Internet Users in China Use to Access the Internet? (% of respondents, 2017 & 2018)
Feb 28, 2019
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.
Connected TV* Viewers in China Who Watch Video-on-Demand (VOD) Programs, 2017 & 2018 (% of respondents)
Feb 26, 2019
