Connected TVs
We track usage and ad spending for “smart” or “hybrid” TVs connected to the internet, allowing access to other content and apps. This term includes both TVs that have this feature built in and those connected via set-top box or video game console.
Catch up on the latest
Article
TV and CTV complement each other for maximum reach
Audio
The Daily: Meet the FASTs, what's next for ad ...
Article
3 best practices for better CTV advertising
Article
4 CTV trends to watch: Collapsing funnel, Gen Z, ...
Article
Dentsu downgrades 2023 ad spend forecast, cites ...
QUICK LINKS
Reports
Forecasts
Charts
Related
Reports
See All
Report
TV and Connected TV Ad Spending Forecasts 2023
Report
Upfront TV and Digital Video Forecasts and Trends 2023
Report
US Ad Spending 2023
Report
UK Ad Spending 2023
Report
Connected TV Ad Spending Leads the Way in Growth
Report
UK Digital Video Viewers Forecast 2023
Report
The Streaming Wars by Viewership
See More
Forecasts
See All
Programmatic Ad Spending, US
Google Chromecast & Nest Speaker Users, US
Hulu, US
Time Spent with Media, US
Connected TV, US
YouTube, US
Roku, US
Upfront Ad Spending, US
Digital Video Viewers, US
Netflix, US
Disney+, US
Apple, US
Retail Media Ad Spending, US
Peacock, US
Paramount+, US
Charts
See All
Related
More On: Connected TVs
Article
TV and CTV complement each other for maximum reach
Audio
The Daily: Meet the FASTs, what's next for ad spend, and ...
Article
3 best practices for better CTV advertising
Article
4 CTV trends to watch: Collapsing funnel, Gen Z, and more
Article
Dentsu downgrades 2023 ad spend forecast, cites macroeconomic ...
Article
Google discontinues original Chromecast as market shifts to CTVs
Article
NBA rights: What’s likely to happen in upcoming negotiations
Report
TV and Connected TV Ad Spending Forecasts 2023
Audio
The Daily: Netflix (and Max) with ads, has esports momentum ...
Article
Comcast breaks into the budget streaming market with Now TV