Connected TVs
Reports
Television Update, Fall 2018
Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top TV.
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See AllThe Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
US Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
Q3 2018 Digital Video Trends
New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 514 charts about 'Connected TVs'
Most Recent Charts
Device Ownership Among US Internet Users, July 2018 (% of respondents)
Are US Frequent Voice Command Users More Likely to Own Smart Devices? (% of internet users, Aug 2018)
Which Devices Do Internet Users in Canada Use? (% of respondents, June 2017 & May 2018)
Connected TV Devices Used by Digital Video Viewers Worldwide*, Aug 2018 (% of respondents)
What Smart-Home Devices Do UK Internet Users Own? (% of respondents, 2016-2018)
More On: Connected TVs
See AllThe Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
Is Advanced TV Poised for a Breakthrough?
Oct 29, 2018
Ad tech vendors and digitally savvy publishers would like to cash in on the digitization of TV advertising. But that may take a while.
How Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
What Does the Connected TV Space Look Like?
Aug 31, 2018
In the latest episode of "Behind the Numbers," we chat about how many US connected TV users there are, what that viewership looks like and some of the hurdles the space needs to overcome before it can thrive.
Subscription OTT Video in the EU-5 2018
Aug 29, 2018
Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.
Subscription OTT Video in Asia-Pacific 2018
Aug 29, 2018
Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.
Marketers Struggle to Master Connected TV Advertising as Audience Grows
Aug 24, 2018
By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
Connected TV Advertising
Aug 23, 2018
Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.
What Devices Do Internet Users in China Use to Access the Internet? Dec 2017 & June 2018 (% of respondents)
Aug 20, 2018
Bundle Up!
Aug 16, 2018
According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
