Connected TVs
Reports
Q3 2018 Digital Video Trends
Video monetization is strong across advertising and consumer-supported platforms, signaling overall health in the market. As new digital platforms emerge and existing ones solidify their positions, viewing continues to veer away from linear TV and toward digitally connected screens of all sizes and types.
View this ReportInterviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 422 charts about 'Connected TVs'
Most Recent Charts
Which Device Do US Marketers Think Offers the Most Rich Source of Data? April 2018 (% of respondents)
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2018 (% of total)
Average Daily Time Spent with TV/Video Content Among US Consumers, by Device, Q3 2017-Q1 2018 (hrs:mins)
US Connected TV Users, by Brand, 2018 & 2022 (% of connected TV users)
Devices/Technologies Owned by Households in Great Britain, April 2015-Q2 2018 (% of respondents)
More On: Connected TVs
See AllHow Tech Vendors Are Banking On Connected TV
Sep 24, 2018
Ad tech vendors are trying to make bank from the digitization of TV advertising.
What Does the Connected TV Space Look Like?
Aug 31, 2018
In the latest episode of "Behind the Numbers," we chat about how many US connected TV users there are, what that viewership looks like and some of the hurdles the space needs to overcome before it can thrive.
Marketers Struggle to Master Connected TV Advertising as Audience Grows
Aug 24, 2018
By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
Bundle Up!
Aug 16, 2018
According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.
Audience for Connected TV Grows, but Ad Spending Has Lagged
Aug 16, 2018
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
