Connected TVs
Reports
Q4 2018 Digital Video Trends
The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.
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See AllTelevision Update, Fall 2018
Advanced TV’s Progress in Addressable, Programmatic and OTT
The Global Media Intelligence Report, 2018
A Reference Guide to Consumers’ Media Use in 40 Countries
US Digital Video and TV StatPack 2018
Ad Spending Data and Audience Metrics for Digital and Traditional Platforms
Interviews
How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 535 charts about 'Connected TVs'
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What Connected TV Devices Do Internet Users in North America Own? (% of respondents, Q4 2018)
Internet Users in Select Countries Who Watch TV via Connected TV Devices*, Q4 2018 (% of respondents)
US Connected TV vs. Set-Top Box Video-on-Demand Viewer Share, by Demographic, Q2 2018 (% of total)
Smart TV Usage Metrics in China, Jan-Dec 2018
Device Ownership in Canada, Q3 2018 (% of internet users)
More On: Connected TVs
See All10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (% of total)
Dec 12, 2018
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (hrs:mins)
Dec 12, 2018
How Do Smart TV Owners in Japan Primarily Connect Their Smart TVs? (% of respondents, Aug 2018)
Dec 11, 2018
What Devices Do YouTube Users in Spain Use to View Videos on YouTube? (% of respondents, Jan 2017 & Q2 2018)
Dec 04, 2018
Which Channels/Services Do Esports Viewers in Spain Use to Watch Esports? (% of respondents, Q2 2018)
Dec 04, 2018
The Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
How Many Households Own a Smart TV?
Nov 15, 2018
This year, we expect 46.0 million US households will use a smart TV at least once per month, a 16.0% increase from 2017.
