Consumer Attitudes on Marketing

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Phone Dead? Just Head to Your Nearest Retailer

Mar 08, 2019

In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.

Facial Recognition Brings Opportunity ... and Privacy Concerns

Mar 06, 2019

Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.

What a Difference an 'E' Makes

Mar 04, 2019

What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?

Do Marketers Use Gender Stereotypes?

Feb 26, 2019

Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar.

Can AI and GDPR Co-Exist?

Feb 20, 2019

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

Can Marketers Overcome Ad Blocking in the US?

Jan 03, 2019

Consumers are fed up with digital ads. Even though ad blocking has faded out of the headlines, usage rates are still significant as a result of bad advertising experiences across the board. Now the advertising industry has to earn consumers' trust back. We talked to publishers and ad tech execs about how they are looking to improve digital ads and reduce ad blocking use.

Here’s How Brands like KFC Are Combating Ad Blockers

Dec 27, 2018

For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.