Consumer Attitudes on Marketing

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Which Types of Ads Annoy Consumers Most?

Which Types of Ads Annoy Consumers Most?

Aug 29, 2019

Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.

How Many Retail Communications Are Too Many?

How Many Retail Communications Are Too Many?

Jul 29, 2019

Retail messaging can often feel like a game of Goldilocks. Too many messages can frustrate and push consumers away, while fewer communications can put the brand at risk of no longer being relevant.