Consumer Attitudes on Marketing
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.View this Report
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Senior Trend Analyst
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Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
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Marketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
May 11, 2019
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.