Consumer Behavior
Reports
Grocery Ecommerce 2019
Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
Charts
There are 4436 charts about 'Consumer Behavior'
Most Recent Charts
US Teens' Favorite Retail Ecommerce Sites, Spring 2019 (% of respondents)
What Sources/Channels Would UK Internet Users Use to Research Prior to Purchasing Smart Home or Internet Connected Devices? (% of respondents, Sep 2018)
How Do US Internet Users Interact Digitally with Their Primary Grocery Store? (% of respondents, Oct 2018)
Digital Buyer Growth in Mexico, by Region, Q2 2017 & Q2 2018 (% change vs. prior year)
What Products Do Internet Users in Mexico Purchase Digitally? (% of respondents, Q2 2018)
More On: Consumer Behavior
See AllMore Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase
Apr 12, 2019
Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.
Paper or Paperless, Consumers Want Convenient Coupons
Apr 09, 2019
From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.
US Retailers Are Going Big on BOPUS
Apr 08, 2019
Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.
Social Recommendations Influence One in Three Mothers to Buy
Apr 03, 2019
According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.
How Frequently Do Digital Buyers in Mexico Make Digital Purchases? (% of respondents, Q2 2015-Q2 2018)
Apr 02, 2019
Digital Buyers and Penetration in Mexico, Q2 2015-Q2 2018 (millions, % change and % of internet users)
Apr 02, 2019
