Consumer Behavior
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
Charts
There are 1824 charts about 'Consumer Behavior'
Most Recent Charts
What Features Convince US Mobile App Users to Download Merchants' Apps? (% of respondents, June 2019)
How Often Do US Mobile App Users Use Apps While Shopping In-Store? (% of respondents, June 2019)
Digital Buyers in Select Countries in Asia-Pacific Who Have Used a Marketplace in the Past 3 Months, Jan 2019 (% of respondents)
Do Internet Users Worldwide Prefer Shopping Online or at In-Store? (% of respondents, by demographic, May 2019)
Which Types of Digital Purchases Did US Amazon Prime Members* Make During Prime Day? (% of respondents, July 2019)
More On: Consumer Behavior
See AllPurple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location
Aug 20, 2019
Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.
Gen Zers Are Turning to BOPUS for Instant Gratification
Aug 19, 2019
"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.
Consumers Are More Open to Biometrics
Aug 13, 2019
Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.
Influencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services
Aug 02, 2019
We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs
Jul 30, 2019
Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.
More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience
Jul 28, 2019
It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.
Germany Is Western Europe’s Second-Largest Ecommerce Market, Behind the UK
Jul 21, 2019
Germany is already taking its place as a regional ecommerce powerhouse, thanks to its large population, excellent infrastructure and generally high standard of living.