Consumer Behavior

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More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Paper or Paperless, Consumers Want Convenient Coupons

Apr 09, 2019

From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.

US Retailers Are Going Big on BOPUS

Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

Social Recommendations Influence One in Three Mothers to Buy

Apr 03, 2019

According to a survey from Simmons Research completed in August 2018, an average of 27.4% of parents said they were more likely to buy products they see used or recommended by friends on social sites. This is higher than one-fifth of total adult respondents who said the same.