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What Retailers Need to Know About Boomers

What Retailers Need to Know About Boomers

Jun 23, 2019

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

Google Wants a Piece of the Ecommerce Marketplace

Google Wants a Piece of the Ecommerce Marketplace

Jun 19, 2019

Google's redesigned version of Google Shopping brings its online marketplace center stage. But will the new platform—which merges Google Shopping with the company’s existing retail marketplace, Google Express—be able to compete with the likes of Walmart, eBay and Amazon?

Can Subscription Ecommerce Catch Up to Subscription Media?

Can Subscription Ecommerce Catch Up to Subscription Media?

May 22, 2019

Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?