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Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Purple’s CEO on D2C Brands, Mattresses in Boxes and Why They’re Considering a Physical Location

Aug 20, 2019

Direct-to-consumer (D2C) brands continue to disrupt the retail space. The companies use an array of tactics to attract business, from offering low prices to targeting shoppers who care about ethical consumption to simply providing a more convenient experience.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge. Nearly two-thirds of US Gen Z shoppers, surveyed by the mailbox tech company in May 2019, reported using BOPUS within the past month.

Consumers Are More Open to Biometrics

Consumers Are More Open to Biometrics

Aug 13, 2019

Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.

Influencers Have More Sway Among D2C Shoppers

Influencers Have More Sway Among D2C Shoppers

Aug 11, 2019

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

US: Travel Industry Surpasses CPG in Digital Ad Spending; Auto Falls Below Financial Services

Aug 02, 2019

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs

How Jersey Mike’s, ThirdLove and Mack Weldon Harness Their Loyalty Programs

Jul 30, 2019

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

More Than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

Jul 28, 2019

It is often the case that marketers and business leaders prioritize customer service initiatives that don’t always align with the needs of their customers. But to keep consumers coming back, it’s more important than ever for marketers to bridge this gap by focusing on what their customers really want—a responsive, streamlined shopping experience.

Germany Is Western Europe’s Second-Largest Ecommerce Market, Behind the UK

Germany Is Western Europe’s Second-Largest Ecommerce Market, Behind the UK

Jul 21, 2019

Germany is already taking its place as a regional ecommerce powerhouse, thanks to its large population, excellent infrastructure and generally high standard of living.