Cost per Thousand (CPM)

Understand how marketing companies are calculating effective Cost per Thousand (CPM) and challenges such as duplicate views, ad fraud, and failure to load ads.

Catch up on the latest

  • placeholder
    Article

    CPMs will fall again at 2025 Upfronts. Here’s why.

  • placeholder
    Article

    TikTok CPMs are falling—but its cultural relevance ...

  • placeholder
    Article

    Amazon Prime Video’s 2024 ad launch turned ...

  • placeholder
    Report

    Tech Trends to Watch in 2025

  • placeholder
    Article

    TikTok takes the leads as social CPMs climb

QUICK LINKS
Reports
Charts
Related

Reports

See All
Report

Tech Trends to Watch in 2025

  • placeholder
    Report

    Data Drop: Guideline eCPM Pricing Data H2 2024

  • placeholder
    Report

    Social Ad CPMs Forecast 2024

  • placeholder
    Report

    US TV and Connected TV Ad Spending Forecasts H1 2025

  • placeholder
    Report

    Digital Video Forecast and Trends Q2 2025

  • placeholder
    Report

    The big answers: EMARKETER Daily quiz

  • placeholder
    Report

    Paid Social Forecast Report H1 2025

Charts

See All

Related

More On: Cost per Thousand (CPM)

  • placeholder
    Article

    CPMs will fall again at 2025 Upfronts. Here’s why.

  • placeholder
    Article

    TikTok CPMs are falling—but its cultural relevance isn’t

  • placeholder
    Chart

    Meta CPM Worldwide, by Platform, Q4 2023-Q4 2024

  • placeholder
    Article

    Amazon Prime Video’s 2024 ad launch turned streaming on its head

  • placeholder
    Report

    Tech Trends to Watch in 2025

  • placeholder
    Article

    TikTok takes the leads as social CPMs climb

  • placeholder
    Report

    Data Drop: Guideline eCPM Pricing Data H2 2024

  • placeholder
    Report

    Social Ad CPMs Forecast 2024

  • placeholder
    Chart

    US Digital Display eCPMs, by Type, Q2 2023–Q2 2024 (dollars and % ...

  • placeholder
    Chart

    US Digital Video, Audio, and Display eCPMs, Q2 2023-Q2 2024 ...