Cost per Thousand (CPM)

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Why Cost-Per-Second Ad Pricing Makes Sense for Mobile Ad Buying
Dr. Erik Nylen, Data Scientist, Parsec Media
APR 3, 2017
Header Bidding and Cross-Device Technology Are Driving Display CPMs Higher
Arthur Muldoon, Co-Founder and CEO, Accordant Media
JUN 21, 2016
Why Publishers Should Focus on High CPMs for Out-Stream Ad Units
Yoav Naveh, Co-Founder and CEO, ConvertMedia
JUN 15, 2016
What Pushes Up Today's Desktop and Mobile Ad Prices?
Chad Peplinski, Senior Vice President, Media Acquisition and Operations, Conversant
JUN 15, 2016
The Benefits of Paying a Higher CPM for Digital Ads
Matt Murphy, Vice President, Product Strategy, Gamut
JUN 14, 2016
Viewable CPMs Could Become the de Facto Pricing Model of 2016
Pat McCarthy, Senior Vice President, Marketing, AppNexus
DEC 30, 2015
Demand for Mobile Video Drives Mobile Display CPM Averages Up
Mahi de Silva, CEO, Opera Mediaworks
DEC 8, 2014
Programmatic and Premium Ads Pull Display Pricing in Opposite Directions
Jessica Sanfilippo, Group Media Director, 360i
JUN 18, 2014
Reasons for the Rise in CPM Prices
Scott Neslund, Executive Vice President of Media Services, Centro
OCT 3, 2013
AKQA Dissects Digital CPMs: Pricing Will Be Based on Viewability and Verification
Scott Symonds, Managing Director of AKQA Media, AKQA
OCT 3, 2013

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