Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
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There are 750 charts about 'Customer Experience'
Most Recent Charts
How Much Improvement Have Customer Experience (CX) Executives Worldwide Seen Due to AI Investments in Their Company's CX Processes? (% of respondents, July 2018)
How Easy Is It for US Internet Users to Accomplish Select Digital Retail Activities Independently? (% of respondents, Aug 2018)
What Is the Greatest Customer Acquisition Challenge for US Companies? (% of respondents, Aug-Sep 2018)
How Easy Is It for US Internet Users to Accomplish Select Banking Activities Independently? (% of respondents, Aug 2018)
More On: Customer ExperienceSee All
Some Consumers Have Yet to Warm Up to Customer Service Channels
Nov 12, 2018
It's been established that consumers aren't crazy about chatbots for customer service needs. But according to a new study, consumers aren't enamored with any other customer service channel either.
Consumers Still Prefer Humans Over Chatbots
Nov 07, 2018
As artificial intelligence becomes more embedded in everyday experiences, it's logical to assume that consumers are growing more comfortable with it. But while consumers may be open to chatbots in theory, many still prefer to interact with a human customer service agent.
How Easy Is It for US Internet Users to Accomplish Select Healthcare Activities Independently? (% of respondents, Aug 2018)
Nov 05, 2018
Which Customers Are Your Most Valuable?
Nov 02, 2018
Companies should have a rubric in place to evaluate and essentially score or rank their current customer set. Such a framework allows marketers and all customer-facing teams to align on how to best serve and grow each individual account in a profitable manner.
The Importance of Aligning Loyalty and Acquisition
Oct 29, 2018
Kevin Williams, SVP of customer success at marketing automation platform Act-On, discusses why B2Bs need to be thinking about their loyalty strategy at every touch point in the customer life cycle.
Customer Service Can Make or Break a Company's Reputation
Oct 23, 2018
For as much as you hear customer service horror stories, according to an August 2018 survey by call center tech provider Genesys, 94% of US internet users considered their last customer service experience to be positive.
Do US Female Internet Users* Make Purchases Based Solely on Customer Service Reputation? (% of respondents, Aug 2018)
Oct 23, 2018
What Channel Do US Internet Users Prefer to Use for Addressing Customer Service Issues? (% of respondents, by generation, May 2018)
Oct 16, 2018
What Channel Do US Internet Users Prefer to Use for Addressing Customer Service Issues? (% of respondents, May 2018)
Oct 16, 2018
Do Companies Worldwide Think They Can Deliver the Right Experience Across All Stages of the Customer Journey? (% of respondents, June 2018)
Oct 16, 2018
Which Channels Are UK Internet Users Using/Willing to Use for Customer Service? (% of respondents, Q3 2018)
Oct 10, 2018
Customer Experience Channels that Offer the Highest Emotional Quotient (EQ)* According to US Internet Users, Summer 2018 (% of respondents)
Oct 09, 2018
Benefits* of AR/VR on Customer Experience According to US Senior Decision-Makers, Aug 2018 (% o"email service provider"f respondents)
Oct 05, 2018
What Teams Do Marketers Worldwide Collaborate with When Creating or Delivering Customer Experiences? (% of respondents, Aug 2018)
Oct 03, 2018