Customer Experience

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Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

Value for Their Money Keeps Shoppers Coming Back

Mar 14, 2019

Mundane concerns like getting a quality product or service at a good price are still the biggest drivers of brand loyalty for US internet users.