As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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What Mobile Payment Services Have US Rewards Credit Card Holders Used? (% of respondents, by age, July 2019)
How Much Do US Internet Users Spend Purchasing Mobile Apps? (% of respondents in each group, by gender, July 2019)
How Much Do US Mobile Gamers Spend on In-Game Purchases Within Mobile Games? (% of respondents, by gender, July 2019)
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$1.5 Trillion Spending Power of US Hispanics Has a Caveat
Aug 21, 2019
In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.
The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
Understanding Generation X as High Earners and Big (Stressed) Spenders
Jul 25, 2019
The "forgotten" Generation X makes and spends more than other generations, but they're also financially stressed. So, it's important for marketers to understand how Gen Xers are prioritizing their money and why.