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What Retailers Need to Know About Boomers

What Retailers Need to Know About Boomers

Jun 23, 2019

Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.

LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy

Jun 20, 2019

As Pride Month continues, brands keen to use Pride-themed content to advertise their products should be aware that customers pick up on this as a marketing ploy.

Using Localization Strategies to Drive Performance: An Interview with the Founder of Locaria

Jun 05, 2019

Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.

Give Millennials Some Credit

Give Millennials Some Credit

May 29, 2019

Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.