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CMOs Are Becoming More Tech Focused

Oct 09, 2018

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

'Tis the Season for Quality Groceries

Oct 05, 2018

More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.

Holiday Shopping Could Be More Social This Year

Oct 04, 2018

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

How Luxury Marketers Use Digital Channels to Reach China’s Affluent

Oct 02, 2018

Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.

For Hispanic Consumers, a Different Digital Divide

Oct 01, 2018

Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.

Consumers to Brands: 'You Disappoint Me'

Sep 27, 2018

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.

More Millennials, Gen Z Are Using Social Apps

Sep 26, 2018

A May 2018 survey of younger US internet users found that many Gen Zers are using apps like YouTube and Snapchat a lot more than they did a year prior.