As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 2716 charts about 'Demographics'
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Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
How Many More Digital Tools, Applications or Platforms Do Executives Worldwide Use Today vs. 5 Years Ago? (% of respondents, Feb 2019)
Which Digital Tools, Applications or Platforms Do Executives Worldwide Rely on to Manage Their Work Currently vs. in 5 Years? (% of respondents, Feb 2019)
US Consumers Who View Digital Video via Connected TV Daily, by Age, May 2019 (% of respondents in each group)
More On: DemographicsSee All
What Retailers Need to Know About Boomers
Jun 23, 2019
Baby boomers already know how to go to a brick-and-mortar store and buy things. So unless there’s an obvious benefit of convenience or better prices, they’re not rushing to master newer, more tech-heavy shopping methods.
LGBTQ+ Advertising Can Be Effective, but Customers Know When Brands Use Pride Month as Marketing Ploy
Jun 20, 2019
As Pride Month continues, brands keen to use Pride-themed content to advertise their products should be aware that customers pick up on this as a marketing ploy.
Using Localization Strategies to Drive Performance: An Interview with the Founder of Locaria
Jun 05, 2019
Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.
Give Millennials Some Credit
May 29, 2019
Retailers count on customers to spend money they don’t really have, with credit cards enabling this financial sleight of hand. Millennials fully participate in the practice, even as they start earning serious money. And they carry lots of credit card debt but are wary of carrying even more.