Digital Ad Spending
Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
Reports
Report by Nicole Perrin
Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic
The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.
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See AllFrench Canada 2020
Quebec’s Digital Transformation Spurred by Economic Renewal
Canada Digital Habits by Generation
Identifying Key Distinctions Across Age Groups, from Teens to Baby Boomers
UK Key Digital Trends 2020
Privacy, Brexit and Video Take Center Stage
Ten Key Digital Trends for 2020
What Marketers Need to Know in the Year Ahead