Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
Reports
Canada Time Spent with Media 2019
As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.
View this ReportForecasts
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Snapchat
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
Interviews
How GroupM Utilizes Supply Path Optimization
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Max Jaffe
Managing Partner, Programmatic Practice Lead
GroupM
Charts
There are 569 charts about 'Digital Ad Spending'
Most Recent Charts
US Political Ad Spending, by Media, 2018 & 2020 (billions)
Digital Ad Spending Worldwide, 2019 & 2023 (billions)
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Are US Agencies and Marketers Aware of the Media Rating Council (MRC) Duration-Weighted Impression? (% of respondents, May 2019)
Digital Ad Spending in France, by Format , 2018-2020 (millions of €, % change and % of total media ad spending)
More On: Digital Ad Spending
See AllPodcast Advertising Revenues Will Surpass $1 Billion by 2021
Jul 12, 2019
The podcasting industry continues to explode with potential for advertisers, and the numbers show it: Marketers spent $479 million on podcast ads in 2018, and podcast advertising revenues are projected to surpass $1 billion by 2021, according to figures from the Interactive Advertising Bureau (IAB) and PwC.
In-Housing Media Buying Helps Bring Control Back to Brands: An Interview with Jenny Chan of Cars.com
Jul 11, 2019
As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.
Average Time Spent with Media in Canada
Jul 02, 2019
Time spent with digital media in Canada has surpassed that of traditional media for the first time, and digital ad spending has finally caught up with the changing way in which Canadians are consuming media.
Retailers Increase Spending Via Digital Channels, Focusing on Mobile and Search Advertising
Jun 27, 2019
Retailers’ digital ad spend parallels that of the overall US digital ad market this year, growing 19.1%, according to our latest forecast. For this industry, mobile and search advertising dominate ad spend allocation.
The Size of the Ad Fraud Problem in Digital Marketing Is Varying
Jun 15, 2019
In the past month, different anti-fraud vendors and researchers have concluded that ad fraud in digital marketing is lessening while also seemingly getting much worse than previously believed. So why the disparity?
