Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportForecasts
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Snapchat
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
Interviews
How GroupM Utilizes Supply Path Optimization
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Max Jaffe
Managing Partner, Programmatic Practice Lead
GroupM
Charts
There are 565 charts about 'Digital Ad Spending'
Most Recent Charts
Digital In-Feed Ad Spending in China, 2014-2021 (billions of Chinese yuan renminbi and % change)
US Desktop vs. Mobile Ad Spending, 2012-2018 (billions and % of total)
US Desktop vs. Mobile Ad Spending, 2017 & 2018 (billions, % of total and % change)
US Digital Ad Spending, Q1 2013-FY 2018 (billions and % change vs. same period of prior year)
US Desktop vs. Mobile Audio Ad Spending, 2017 & 2018 (millions and % change)
More On: Digital Ad Spending
See AllFive Charts: The State of Ad Fraud
May 20, 2019
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).
Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
May 08, 2019
We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.
Pandora Appeals to Advertisers with 'Co-Listening' Data
Apr 23, 2019
More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.
In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
Apr 16, 2019
We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
Should Ad Agencies Embrace Audits?
Apr 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
Digital Ad Revenue Gains Remain Elusive for Magazines and Newspapers
Apr 10, 2019
Newspapers and magazines have seen declining print revenues for years and hoped digital would make up for those losses. But even as the US digital ad market will grow by 19.1% this year to $129.34 billion, newspapers and magazines aren’t seeing increases nearly that big.
