Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.View this Report
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UK Digital Ad Spending by Industry 2019
In a Digitally Advanced Market, Top Five Industries Spend at Similar Rates
US Media and Entertainment Digital Ad Spending 2019
Companies in Need of Differentiation Increasingly Turn to Digital Advertising
US CPG Digital Ad Spending 2019
Private-Label Competition and M&A Dampen Ad Spend Growth
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Managing Partner, Programmatic Practice Lead
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Google Maintains Wide Lead in Net US Search Ad Revenues
Nov 18, 2019
Google’s position as the search advertising leader in the US is on solid footing, according to our latest US digital ad spending estimates. This year, Google will net more than 73% of US search ad spending, down less than 1 percentage point since 2018.
Facebook-Google Duopoly Won’t Crack This Year
Nov 04, 2019
The digital duopoly of Facebook and Google is holding strong, according to our latest forecast for US digital ad spending. We estimate the two companies will increase their slice of the pie this year, dipping slightly in 2020, and pick up share once again in 2021.
Facebook and Google Maintain Grip in UK Digital Ad Market
Oct 21, 2019
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.