Digital Advertising
Reports
Digital Ad Fraud 2019
Three in four leading publishers have implemented ads.txt, one of the most important recent developments in programmatic ad fraud mitigation.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 414 charts about 'Digital Advertising'
Most Recent Charts
Leading Digital Advertising Formats Used by US Small Businesses, Dec 2018 (% of respondents)
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
Top 5 Companies, Ranked by US Net Digital Ad Revenue Share, 2018 & 2019 (% of total digital ad spending)
UK Net Digital Ad Revenue Share, by Company, 2018 & 2021 (% of total digital ad spending)
UK Net Digital Ad Revenues, by Company, 2018-2021 (billions of £ and % of total digital ad spending)
More On: Digital Advertising
See AllWho’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
How D2C Darling ThirdLove Went From Zero to a Million Customers
Feb 07, 2019
Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.
B2Bs Leverage Programmatic to Target Specific Accounts
Feb 05, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
B2Bs Aren’t Spending Big on Digital Advertising (Yet)
Jan 30, 2019
B2Bs aren't traditionally big spenders on digital ads, but industry experts and our forecasts indicate that 2019 will be a year of growth.
Why Do Advertisers Still Find OOH Exciting?
Jan 24, 2019
Out-of-home advertising is weathering the digital storm better than other legacy ad mediums. It offers measurability and continues to evolve by embracing digital technologies like automated ad buying.
How Much Are US Brands Spending Monthly on Amazon Advertising? (% of respondents, Sep 2018)
Jan 23, 2019
How Much Value Are US Brands Seeing from Amazon Advertising? (% of respondents, Sep 2018)
Jan 23, 2019
Amazon's Latest Ploy for Its Ad Business? Free Stuff
Jan 14, 2019
The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.
