Digital Advertising
Reports
Ten Key Digital Trends for 2019
In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 388 charts about 'Digital Advertising'
Most Recent Charts
What Types of Platforms Interest Marketers/Media Agency Professionals in China the Most? (% of respondents, by device, 2018 & 2019)
Expected Change in 2019 Marketing Spending According to Marketers/Media Agency Professionals in China, by Device (% of respondents)
On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)
What New Ad Opportunities Are Marketers Worldwide Including in Their 2018 Holiday Season Advertising? (% of respondents)
What Percent of Their Digital Ad Budget Do Marketers Worldwide Spend on Amazon Advertising? (% of respondents, Sep 2018)
More On: Digital Advertising
See AllAmazon's Latest Ploy for Its Ad Business? Free Stuff
Jan 14, 2019
The ecommerce giant is leveraging its trove of first-party data to help brands target prospective customers with free swag.
Can Marketers Overcome Ad Blocking in the US?
Jan 03, 2019
Consumers are fed up with digital ads. Even though ad blocking has faded out of the headlines, usage rates are still significant as a result of bad advertising experiences across the board. Now the advertising industry has to earn consumers' trust back. We talked to publishers and ad tech execs about how they are looking to improve digital ads and reduce ad blocking use.
Here’s How Brands like KFC Are Combating Ad Blockers
Dec 27, 2018
For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.
Five Charts Explaining the State of Third-Party Data
Dec 26, 2018
Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.
Ad Trade Groups Are Changing How Data Gets Labeled
Oct 31, 2018
Consolidation in the ad industry and straightforward labels could make data-driven advertising easier to comprehend and navigate.
What Amazon Advertising Products Do Marketers Worldwide Use? (% of respondents, Sep 2018)
Oct 25, 2018
In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud
Oct 23, 2018
Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.
