Digital Advertising

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Better Economy Boosts Ad Spend in France; Germany's Ad Spend Growth Lower than Expected

Nov 13, 2019

As the eurozone faces economic turmoil due to global trade tensions and the continuing threat of Brexit, France and Germany are faring slightly differently where ad spend is concerned. Per our estimates, total ad spending in France is growing at slightly higher rates than in Germany, which lurches closer to an economic recession.

How Advertisers Are Approaching Amazon

How Advertisers Are Approaching Amazon

Nov 12, 2019

Advertisers’ reasons for working with Amazon haven’t changed much this year—it’s the leading digital retailer and one of the most-visited web properties in the US. The ecommerce giant has vast amounts of data to use to target ads, and it can do so down to the very bottom of the purchase funnel. It can also measure the results in a closed loop because it’s processing the transactions.

Why Retailers Are Getting into Digital Media

Why Retailers Are Getting into Digital Media

Nov 05, 2019

While the lure of retail media is even stronger than it seems, retailers grapple with whether it’s a viable opportunity or a shiny new object to chase.

Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year

Amazon Approaches $10 Billion in US Net Digital Ad Revenues This Year

Nov 04, 2019

Amazon will earn almost $10 billion in US net of more than 33% over 2018. This represents a downward revision to our previous forecast due to slower-than-expected growth in H1 2019. Earlier this year, we expected Amazon’s ad business to grow by 53% to $11.33 billion.

Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience

Oct 07, 2019

As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.

US Consumers Tolerate Ads if They're Expecting Them or They're Incentivized

Sep 11, 2019

As we’ve covered, ad blocking in the US and many parts of western Europe are here to stay. Whether it’s over privacy concerns or the general annoyance over ads ruining user experience, many internet users are not happy with ad loads when they browse the web.

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Aug 12, 2019

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.