Digital Advertising
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
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Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
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Charts
There are 171 charts about 'Digital Advertising'
Most Recent Charts
US Display and Video Ad Performance Metrics: Time-in-View, by Purchase Method and Device, H2 2018 (in seconds among impressions analyzed by Integral Ad Science)
How Do US TV Advertisers and Marketers Feel About the Effectiveness of Digital vs. TV Ads? (% of respondents, Feb 2019)
UK and US Publishers Who Predominantly Use First- vs. Third-Party Data for Ad Targeting, Feb 2019 (% of respondents)
What Sources/Channels Had a Significant Impact on Vehicle Purchase Decisions According to Internet Users in Spain? (% of respondents, Feb 2019)
US Marketers/Agency Professionals Who Advertise in Podcasts, Now vs. in the Future*, Sep 2015-May 2018 (% of respondents)
More On: Digital Advertising
See AllTo Stay Competitive, Ad Agencies Mimic Consultancies
May 06, 2019
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
Where Do Amazon’s Incremental Ad Revenues Come From?
May 03, 2019
Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.
Should Ad Agencies Embrace Audits?
Apr 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
Who’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
How D2C Darling ThirdLove Went From Zero to a Million Customers
Feb 07, 2019
Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.
