Digital Content
Reports
Report by Jasmine Enberg and Andrew Lipsman Aug 30, 2018
Podcast Advertising 2018
More than one-fifth of the US population will listen to a podcast at least monthly in 2018. Even though the medium can be a powerful vehicle for advertisers to reach a so-called “unreachable” audience, most major brands have yet to take advantage of the opportunity.
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Interviews
eMarketer's Geoff Ramsey and ANA's Bill Duggan Talk Crisis of Trust
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Geoff Ramsey
Chief Innovation Officer
eMarketer
Charts
There are 206 charts about 'Digital Content'
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Video-on-Demand (VOD)/Music Streaming App Monthly Usage Metrics for Paying vs. Nonpaying Users in China, June 2019 (minutes)
How Often Do US Teen Internet Users Get Their News from Select Sources? (% of respondents, June 2019)
How Do US Teen YouTube Users Most Often Find News on YouTube? (% of respondents, by gender, June 2019)
Do US Mobile Users Download Free or Paid Mobile Apps? (% of respondents, April 2019)
Which Platforms Do UK Podcast Listeners Use to Listen to Podcasts? (% of respondents, by age, March 2019)
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Podcasts: A Small but Significant Audience
Apr 30, 2019
Podcasts still have a ways to go before catching up with traditional radio. As marketers try to reach the growing audience of digital audio listeners, podcasts stand out in a few key ways.