Digital Media Buying
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportInterviews
Why Bring Programmatic to Traditional TV, OOH and Audio?
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Amanda Martin
Director of Enterprise Partnerships
Goodway Group
Charts
There are 119 charts about 'Digital Media Buying'
Most Recent Charts
What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)
How Important Is It to US Agency and Marketing Professionals that Publishers/Ad Networks* Offer a Multiplatform Solution**? (% of respondents, March 2019)
Allocation of TV/Digital Video Ad Spending According to US Agency and Marketing Professionals, by Type, 2017-2019 (% of total)
2019 Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry (millions and % change vs. 2018)
2019 Original Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry (millions)
More On: Digital Media Buying
See AllFive Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
Five Charts: The State of Ad Fraud
May 20, 2019
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).
Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
To Stay Competitive, Ad Agencies Mimic Consultancies
May 06, 2019
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
In-House Analytics Platforms Help Data-Obsessed Agencies
Apr 18, 2019
One way marketers can get a more clear view of their customer’s journey is by creating a data warehouse that centralizes marketing data across various channels, said Chris Wexler, senior vice president of media and analytics at ad agency Cramer-Krasselt.
Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
Apr 16, 2019
We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
Should Ad Agencies Embrace Audits?
Apr 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking
Apr 11, 2019
The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.
Advertisers Spend More on Native, but Favor the Same Formats
Mar 18, 2019
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.
Who Cares About Brand Safety?
Mar 10, 2019
Brand safety is a serious concern for 60% of the ad industry professionals GumGum and Digiday surveyed in November 2018. But that’s down from 90% in 2017.
Agency Pros Say Fraud Is Biggest Threat to Their Budgets
Feb 22, 2019
In a poll conducted by ad measurement firm Integral Ad Science (IAS), 69.0% of agency executives say that fraud is the biggest hindrance to ad budget growth, compared with more than half (52.6%) of brand professionals who said the same.
How Data Science Is Changing Marketing Attribution
Feb 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.