Digital Media Buying
Reports
Digital Ad Spending by Industry 2019
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.
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See AllUS Media and Entertainment Digital Ad Spending 2019
Companies in Need of Differentiation Increasingly Turn to Digital Advertising
US CPG Digital Ad Spending 2019
Private-Label Competition and M&A Dampen Ad Spend Growth
US Healthcare and Pharma Digital Ad Spending 2019
Behind the Curve on Shift to Digital Advertising, but Making Inroads
Interviews
Why Bring Programmatic to Traditional TV, OOH and Audio?
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Amanda Martin
Director of Enterprise Partnerships
Goodway Group
Charts
There are 111 charts about 'Digital Media Buying'
Most Recent Charts
Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of respondents)
What Types of Media in China Do Marketing Decision-Makers Worldwide* Plan to Buy in 2019? (% of respondents, May 2019)
Ecommerce Sites on Which US* Media Buyers Advertise, March 2019 (% of respondents)
Ecommerce Sites on Which US* Media Buyers Plan to Increase Spending in 2019 (% of respondents)
How Do US Agency and Marketing Professionals Expect Select Channels of TV/Digital Video Ad Spending to Change? (% of respondents, March 2019)
More On: Digital Media Buying
See AllUS Automotive Digital Ad Spending 2019
Jul 25, 2019
Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.
US Financial Services Digital Ad Spending 2019
Jul 25, 2019
Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019
Jul 25, 2019
Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.
US Retail Digital Ad Spending 2019
Jul 25, 2019
Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.
US Travel Digital Ad Spending 2019
Jul 25, 2019
Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.
In-Housing Media Buying Helps Bring Control Back to Brands: An Interview with Jenny Chan of Cars.com
Jul 11, 2019
As the relationship between brands and their partner agencies continues to evolve, more brands are looking to bring projects in-house, citing cost as a factor. For Cars.com, however, bringing digital media buying in-house was primarily motivated by the desire to have more control over data, though cost was another consideration.
Five Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
Five Charts: The State of Ad Fraud
May 20, 2019
Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association of National Advertisers (ANA).
Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
To Stay Competitive, Ad Agencies Mimic Consultancies
May 06, 2019
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
