Digital Privacy & Security
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Digital Display Advertising 2019
Nine Trends to Know for This Year’s Media Plan
Ten Key Digital Trends for 2019
Our Predictions for What Will Matter to Marketers, and What Won’t
Changes to Facebook Advertising After Cambridge Analytica
What's Happening with Usage, Advertising and Data Privacy
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
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There are 381 charts about 'Digital Privacy & Security'
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What Types of Personal Data Are Internet Users in the UK Willing to Provide to Companies to Receive More Personalized Messages? (% of respondents, March 2019)
Level of Privacy/Security Concern Toward Select Social Networks Among US Internet Users, March 2019 (% of respondents)
Benefits for Which Travelers Worldwide Would Be Willing to Share Personal Info with Their Accommodations' Other Travel Service Providers, 2018 (% of respondents)
Are US Internet Users Comfortable with Targeted Digital Advertising? (% of respondents, by demographic, April 2019)
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Xaxis CEO: Data Privacy Concerns Driving In-Housing Activity for Some Advertisers
Apr 30, 2019
With consumer privacy concerns at an all-time high and US regulation a certainty, advertisers must shift from a "bigger data is better data" mentality to a more mindful data-driven marketing focus. We spoke with Nicolas Bidon, CEO of WPP’s agency trading desk Xaxis, about how this transition inevitably leads to in-housing for some marketers—and why that’s not necessarily a bad thing.
Government Regulation Is Chief Threat to Marketers’ Data-Driven Initiatives
Apr 07, 2019
Government regulation is the top obstacle threatening marketers’ data projects this year, according to a recent survey of US marketers by Winterberry Group and the Interactive Advertising Bureau (IAB).