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Culture Clash on Facial Recognition: China and the West Take Different Paths

Culture Clash on Facial Recognition: China and the West Take Different Paths

Oct 21, 2019

Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.

Personalization Is Not a Motivating Factor For People to Share Their Information

Personalization Is Not a Motivating Factor For People to Share Their Information

Oct 01, 2019

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.

Very Few US Businesses Are CCPA-Ready

Very Few US Businesses Are CCPA-Ready

Sep 10, 2019

There are about four months before the California Consumer Privacy Act (CCPA) compliance deadline kicks in, and according to July 2019 research from consent solutions provider PossibleNow, only 8% of US businesses said they are prepared. The majority reported still being in the preparation process; however, only a third expected to be able to meet the January 1, 2020, deadline.