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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy

Aug 20, 2019

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

Consumers Are More Open to Biometrics

Consumers Are More Open to Biometrics

Aug 13, 2019

Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.

Will CCPA Have GDPR-Like Effects?

Will CCPA Have GDPR-Like Effects?

Jul 25, 2019

As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.