Digital Privacy & Security
Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.View this Report
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Consumer Attitudes on Marketing 2019
Privacy Concerns Mount, and Ad Blocking Isn’t Going Away
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What Will—and Will Not—Change
Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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Digital Shoppers Worldwide Who Are Confident Shopping on Digital Channels, 2018 & 2019 (% of respondents)
Where Have Digital Shoppers Worldwide Accidentally Bought a Counterfeit Product? (% of respondents, Aug 2019)
Internet Users in Select Countries Who Claim They Will Stop Spending at a Company for Several Months After a Security Breach, 2018-2019 (% of respondents)
What Actions Must Businesses Take After a Security Breach to Earn Back the Trust of Internet Users in Select Countries? (% of respondents, 2018-2019)
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Culture Clash on Facial Recognition: China and the West Take Different Paths
Oct 21, 2019
Consumers’ use and acceptance of biometric technology—especially facial recognition—varies widely, depending on which part of the world you’re in.
Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
Very Few US Businesses Are CCPA-Ready
Sep 10, 2019
There are about four months before the California Consumer Privacy Act (CCPA) compliance deadline kicks in, and according to July 2019 research from consent solutions provider PossibleNow, only 8% of US businesses said they are prepared. The majority reported still being in the preparation process; however, only a third expected to be able to meet the January 1, 2020, deadline.