Digital Shoppers & Buyers
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.View this Report
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
M.E. LeBlanc & Company
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What Shopping-Related Activities Have Voice Assistant Users in the US and Europe* Conducted via Voice Assistant? (% of respondents, Nov 2017 & May 2019)
Which Devices Do Consumers in Great Britain Use for Select Digital Activities? (% of respondents, July 2019)
US Internet Users Whose Concern About Temperature and Freshness of Fresh and Frozen Food Items Is a Reason They Have Not Ordered Them Online for Home Delivery, Aug 2019 (% of respondents, by age)
US Internet Users Who Have Bought Fresh or Frozen Groceries Online for Home Delivery, by Product Category, Aug 2019 (% of respondents)
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Poor Return Policies Can Hinder Retail Sales
Sep 19, 2019
For many consumers, online shopping isn’t as frictionless as some retailers may think, particularly when it comes to return policies.
Deals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Influencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.