Digital Transformation
Reports
Advancing Marketing Attribution, Part 2
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 147 charts about 'Digital Transformation'
Most Recent Charts
Types of Technology that Companies Worldwide Invest In as Part of Their Digital Transformation Strategy, Feb 2019 (% of respondents)
Are Companies Worldwide Currently Doing a Digital Transformation? (% of total, Jan 2019)
Biggest Challenges to Marketing Technology Deployment According to Companies Worldwide, Q4 2018 (% of respondents)
How Important Are Smart Technologies in Achieving the Digital Transformation Priorities of Companies Worldwide? (% of respondents, Oct 2018)
What Challenges Do Companies Worldwide Face When Supporting Digital Transformation with Smart Technologies? (% of respondents, Oct 2018)
More On: Digital Transformation
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Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
Leading Digital Transformation Priorities for Companies Worldwide, Oct 2018 (% of respondents)
Mar 04, 2019
Leading Challenges to Digital Transformation for US Companies, Nov 2018 (% of respondents)
Mar 03, 2019
Average Digital Transformation Spending by US Companies, Nov 2018 (millions and % change)
Mar 03, 2019
Digital Transformation Spending by US Companies, by Size of Investment, Nov 2018 (% of respondents)
Mar 03, 2019
How Forbes Is Digitally Transforming Itself
Feb 21, 2019
Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.
Advancing Marketing Attribution
Feb 19, 2019
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.
How Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
