This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
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What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)
What Capabilities Do Business and IT Decision-Makers Worldwide Believe Intelligent Data Management Can Have Within Their Company? (% of respondents, Spring 2019)
Why Are Companies Worldwide Currently Unable to Meet Their Digital Challenges? (% of respondents, Spring 2019)
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Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.