Digital Transformation - Reports, Statistics & Marketing Trends | eMarketer

Reports

Latest Report Marketing Advertising

Report by Jillian Ryan Jun 13, 2019

The Brand-Agency Relationship

This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.

View this Report

Advancing Marketing Attribution

A Two-Part Series on Making Holistic Attribution Work

Advancing Marketing Attribution, Part 2

Combining Company- and Channel-Level KPIs

Canada Martech 2019

Mounting Investment Leads to Some Growing Pains

Interviews

How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation

Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.

Glen Hartman

Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation

Accenture Interactive

Why Aetna Needs Agile Marketing for Its Digital Transformation

David Edelman

CMO

Aetna

Charts

There are 163 charts about 'Digital Transformation'

Marketing Management TrendsC-Level ExecutivesDigital TransformationHealthcare & PharmaFinancial ServicesRetailArtificial Intelligence (AI)TechnologyCustomer Experience

Areas that Companies Worldwide Believe Will Require Breakthrough Approaches and Innovation to Address the Challenges of Automation and Digitization, April 2019 (% of respondents)

Current State of Digital Transformation for Companies Worldwide, by Industry, Feb 2019 (% of respondents)

CEOs in India Who Are Expecting to See Significant ROI from AI Systems*, 2018 & 2019 (% of respondents)

Functions Where More than Half of Processes Have Been Automated at Companies Worldwide, May 2019 (% of respondents)

What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)

More On: Digital Transformation

Extent to Which Primary Business Activity Will Transform in the Next 3 Years for Companies Worldwide, by Sector, April 2019 (% of respondents in each group)

Extent to Which Primary Business Activity Will Transform in the Next 3 Years for Companies Worldwide, by Sector, April 2019 (% of respondents in each group)

Jun 12, 2019

Proportion of the Workforce that Technology Executives Worldwide Believe Could Be Replaced by AI or Automation in the Next 5 Years, by Industry, April 2019 (% of respondents in each group)

Proportion of the Workforce that Technology Executives Worldwide Believe Could Be Replaced by AI or Automation in the Next 5 Years, by Industry, April 2019 (% of respondents in each group)

Jun 12, 2019

What Could Most Affect the Ability of Companies Worldwide to Meet Their Strategic Goals? (% of respondents, Q1 2019-Q2 2019)

What Could Most Affect the Ability of Companies Worldwide to Meet Their Strategic Goals? (% of respondents, Q1 2019-Q2 2019)

Jun 11, 2019

What Is Needed to Ensure that Agency Engagements Are Aligned with the Marketing Operational Goals of Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

What Is Needed to Ensure that Agency Engagements Are Aligned with the Marketing Operational Goals of Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

Jun 11, 2019

What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)

Jun 11, 2019

What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)

What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)

Jun 10, 2019

How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)

How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)

Jun 10, 2019

Disruptors Faced Companies According to C-Suite Executives Worldwide, April 2019 (% of respondents)

Disruptors Faced Companies According to C-Suite Executives Worldwide, April 2019 (% of respondents)

Jun 05, 2019

What Capabilities Do Business and IT Decision-Makers Worldwide Believe Intelligent Data Management Can Have Within Their Company? (% of respondents, Spring 2019)

What Capabilities Do Business and IT Decision-Makers Worldwide Believe Intelligent Data Management Can Have Within Their Company? (% of respondents, Spring 2019)

Jun 04, 2019

Why Are Companies Worldwide Currently Unable to Meet Their Digital Challenges? (% of respondents, Spring 2019)

Why Are Companies Worldwide Currently Unable to Meet Their Digital Challenges? (% of respondents, Spring 2019)

Jun 04, 2019

Do Companies Worldwide Feel That Digital Innovation Is Their Strength? (% of respondents, Fall 2018)

Do Companies Worldwide Feel That Digital Innovation Is Their Strength? (% of respondents, Fall 2018)

Jun 04, 2019

Amount of the Work of Business Executives at Companies Worldwide Which Involves the Opportunity to Experiment and Innovate, Fall 2018 (% of respondents)

Amount of the Work of Business Executives at Companies Worldwide Which Involves the Opportunity to Experiment and Innovate, Fall 2018 (% of respondents)

Jun 04, 2019

What Is the Biggest Challenge Associated with Effectively Leveraging Partnerships and Networks to Increase Digital Innovations for Companies Worldwide? (% of respondents, Fall 2018)

What Is the Biggest Challenge Associated with Effectively Leveraging Partnerships and Networks to Increase Digital Innovations for Companies Worldwide? (% of respondents, Fall 2018)

Jun 04, 2019

Companies Worldwide that Use Cross-Functional Teams/Work Groups to Get Work Done According to Their Senior-Level Employees, Fall 2018 (% of respondents)

Companies Worldwide that Use Cross-Functional Teams/Work Groups to Get Work Done According to Their Senior-Level Employees, Fall 2018 (% of respondents)

Jun 04, 2019

Is Your Digital Transformation Headed for Failure?

Is Your Digital Transformation Headed for Failure?

Mar 04, 2019

In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.