Digital Transformation

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Is Your Digital Transformation Headed for Failure?

Mar 04, 2019

In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.

How Forbes Is Digitally Transforming Itself

Feb 21, 2019

Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.

Advancing Marketing Attribution

Feb 19, 2019

Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.

How Organizational Structures Obstruct Digital Transformation

Feb 13, 2019

Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.