Digital Video
Reports
Mobile Video Monetization 2019
Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.
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Interviews
Roku Eschews Open Exchanges for Premium Deals
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Scott Rosenberg
Senior Vice President, General Manager, Platform
Roku
Charts
There are 486 charts about 'Digital Video'
Most Recent Charts
Which Part of the Day Do High School vs. University Student YouTube Viewers in Japan Watch YouTube? (% of respondents, by gender, Sep 2019)
Media Channels for Which Measuring Campaign Attribution Is Easy* According to US Ad Agencies, July 2019 (% of respondents)
Media Buys that Are Mostly or Completely Automated for US Ad Agencies, by Format, July 2019 (% of respondents )
Important Factors When Deciding Whether to Subscribe to a Streaming Video Service According to US Streaming Video Subscribers, Aug 2019 (% of respondents)
Penetration of Select Streaming Video Services Among US Streaming Video Subscribers, Aug 2019 (% of total)
More On: Digital Video
See AllNetflix Viewership Growth Remains Strong in Latin America Despite Price Increases
Oct 23, 2019
Though Netflix increased the cost of its subscriptions worldwide, the price hikes didn't have an equal effect everywhere. While much has been written about the company’s loss of US customers in Q2 due to costlier subscriptions, we estimate that Netflix’s viewership growth in Latin America will remain strong.
Why Vox Media Studios Is Bullish on Video Content Licensing
Oct 14, 2019
The battle to maintain licensing rights for high-profile shows is intensifying. Chad Mumm, senior vice president and head of entertainment for Vox Media Studios, spoke with eMarketer about how the business of video content licensing is evolving.
Netflix Struggles to Gain a Foothold in India; YouTube Dominates Digital Video Viewership
Sep 30, 2019
As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.
France Digital Video 2019
Sep 19, 2019
This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.
Germany Digital Video 2019
Sep 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
UK Digital Video 2019
Sep 19, 2019
Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.
Latin America Digital Video 2019
Sep 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
Global Digital Video 2019
Sep 19, 2019
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
US Digital Video 2019
Sep 19, 2019
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.
