Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.View this Report
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
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Which Types of Paid Subscription Services Are US Subscribers* Currently Using or Trying Out? (% of respondents, March 2019)
How Often Do US Subscribers* Use Key Types of Paid Subscription Services? (% of respondents, March 2019)
Are the Social Media Features that US Social Media Marketers Think Will Become Important the Same Ones that US Internet Users Want? (% of respondents, Feb 2019)
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Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.
Advanced TV Is the New Frontier for DSPs
May 14, 2019
While the vast majority of TV advertising is still bought and sold through traditional methods, change is happening, and vendors don’t want to miss out.
Users Still Demand Licensed Content from OTT Platforms
May 10, 2019
While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.
Putting the Everywhere in 'TV Everywhere'
Apr 25, 2019
At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.