The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.View this Report
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
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10 Ways Roku Is Growing Its Ad Business
Jan 16, 2019
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business.
Eight Digital Video Predictions for 2019
Jan 04, 2019
The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.
What's Behind the Sudden Growth of TikTok?
Jan 02, 2019
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
How Does Facebook Watch Fit Into the Digital Video Landscape?
Dec 17, 2018
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Rewarded Video Helps Mobile Advertisers Move on from Impressions
Dec 06, 2018
Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded video ads—also known as value exchange ads—seem like the answer, but are the benefits worth the cost?
Digital Video Taking Off Faster Than Expected in Germany
Dec 05, 2018
With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.
Average Weekly Time Spent with TV, Internet and Digital Video Among Consumers in France, by Demographic, July 2018 (hours)
Dec 03, 2018
The Digital Video Series: Baby Boomers | Infographic
Nov 29, 2018
The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
The Digital Video Series: Gen X | Infographic
Nov 28, 2018
Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.
The Digital Video Series: Millennials | Infographic
Nov 27, 2018
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
The Digital Video Series: Kids & Teens | Infographic
Nov 26, 2018
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.