Digital Video Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital video ad spending by device (mobile, desktop/laptop), and by US industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, ... and travel). Also includes upfront digital video ad spending, video ad spending per digital video viewer, and programmatic video ad spend by device. Digital video ad spending estimates for US, UK, Canada, China. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How has digital video ad spending changed from last year?
  • What are the trends in digital video ad spending?
  • How much digital video ad spending is on mobile?

Interviews

More On: Digital Video Ad Spending

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Will Ad Measurement Challenges Stifle OTT Growth?

Mar 15, 2019

Despite OTT ad spend's surge, it’s still small compared with the $69.2 billion that US advertisers are projected to spend on linear TV. For some advertisers, measurement challenges prevent them from investing more in OTT.

Why Have We Raised Our Twitter Forecast?

Feb 22, 2019

Big news means bigger earnings for Twitter—and their Q4 2018 revenues, which beat expectations, proves that the company was able to leverage its real-time conversation appeal to bolster video ad sales during the big news events of the past year.

Does OTT Have an Ad Fraud Problem?

Feb 04, 2019

Over-the-top video inventory demand is very strong, but the supply of impressions is limited. This has created an opportunity for fraudsters to trick advertisers into buying inventory that does not really exist.

US Digital Advertising Snapshot

Dec 21, 2018

Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?