Generation X
Reports
Facebook Advertising 2018
Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.
View this Report
Forecasts
Interviews
Keeping Up with the Millennials: Gen Xers Make Strides in Digital Media Usage
Derek Smith, principal at PricewaterhouseCoopers' US Advisory Entertainment and Media group, talks about the similarities and differences in how millennials and Gen Xers engage with digital media.
Derek Smith
Principal, US Advisory Entertainment and Media
PricewaterhouseCoopers
Charts
There are 2244 charts about 'Generation X'
Most Recent Charts
Subscription Video-on-Demand (SVOD) Services Used by Consumers in Quebec*, by Demographic, March 2017 (% of respondents)
Share of Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q1 2018 (% of total)
What Type of Receipt Do US Internet Users Prefer When Purchasing In-Store?, Aug 2018 (% of respondents, by demographic)
What Type of Receipt Do US Internet Users Prefer When Purchasing In-Store?, Aug 2018 (% of respondents, by age)
UK Ad Blocking User Penetration, by Age, 2015-2019 (% of internet users)
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How Many Times per Day Do US Mobile App Users Access an App?, April 2018 (by demographic)
Aug 08, 2018
How Many Apps Do US Mobile App Users Have on Their Devices?, April 2018 (by demographic)
Aug 08, 2018
Consumers in Quebec Who Own a Smartphone, by Age, 2012-2017 (% of respondents in each group)
Aug 08, 2018
What Motivates US Internet Users Ages 50+ to Order Groceries Digitally?, June 2018 (% of respondents)
Aug 06, 2018
How Important Are Apps in US Mobile App Users' Daily Life?, April 2018 (% of respondents, by demographic)
Aug 06, 2018
US Internet Users Who Own a Smartphone/Tablet, by Demographic, April 2018 (% of respondents in each group)
Aug 06, 2018
Listen In: Gen X, the 'Sweet Spot' Generation
Sep 11, 2017
In the latest episode of our "Generations" conversations, analyst Mark Dolliver and researcher Jennifer Pearson consider Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?