Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.View this Report
Derek Smith, principal at PricewaterhouseCoopers' US Advisory Entertainment and Media group, talks about the similarities and differences in how millennials and Gen Xers engage with digital media.
Principal, US Advisory Entertainment and Media
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Social Networks Used by US Internet Users, by Demographic, Aug 2018 (% of respondents in each group)
Which Device Do US Digital Buyers Most Prefer to Make Digital Purchases? (% of respondents, by age, June 2018)
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Consumers to Brands: 'You Disappoint Me'
Sep 27, 2018
Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.
US Internet Users Who Say They Can't Trust a Brand and Won't Buy from It Anymore When It Doesn't Live Up to Its Promises, May 2018 (% of respondents, by generation)
Sep 19, 2018
What Makes Consumers Loyal to Brands?
Sep 17, 2018
When a consumer finds a product they like, they tend to become repeat customers. However, a recent survey found that some consumers—particularly Gen Z and millennials—are not always ready to commit to one product.
Not Everyone Wants to Share Their Data in Exchange for Personalization
Sep 12, 2018
Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.
Why Mobile Users Download (and Delete) Retail Apps
Sep 12, 2018
Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.
US Smartphone Users Who Own a Smart Speaker, by Demographic, Aug 2018 (% of respondents in each group)
Sep 10, 2018
Do US Internet Users Feel that Automation Has Improved the Shopping Experience? (% of respondents, by age, Aug 2018)
Sep 06, 2018
Minimalism Is Gaining Momentum, but Brands Shouldn’t Fret Just Yet
Sep 05, 2018
It's not easy to quantify whether consumers are spending more on minimalist lifestyles or just becoming more discerning about the things they do spend money on. The rise of private labels and consumers caring less about specific brands of household goods, food and clothing speaks to a shift in values.
Facebook Is Tops with Everyone but Teens
Aug 28, 2018
The number of Facebook users in the US will inch up 0.9% this year to 169.5 million. While growth has plateaued, Facebook is still the most used social network among all age groups, except for teens.
Consumers Look For Savings While Back-to-School Shopping
Aug 27, 2018
For many back-to-school shoppers, finding quality items is important, as is spending as little time as possible in the store. But nothing beats a good deal.
US Internet Users with Cable/Satellite TV*, by Age, May 2018 (% of respondents in each group)
Aug 27, 2018