Generation X
Reports
Report by Mark Dolliver Jul 1, 2019
Gen X 2019
Yes, Xers are outnumbered by millennials and boomers. But in mid-career and often with family households, Gen Xers are—or should be—a key target for marketers. Despite above-average earnings, tight finances mean they won’t part with their money lightly.
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There are 872 charts about 'Generation X'
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How Often Do UK Internet Users Shop Digitally? (% of respondents, by age, March 2019)
Digital Shopping Performance Metrics Among UK Internet Users, by Age, March 2019
UK Internet Users Who Watch Traditional TV vs. Subscription Video-on-Demand (SVOD), by Age, March 2019 (% of respondents in each group)
UK Internet Users Who Have Used an Ad Blocker, by Demographic, Q1 2019 (% of respondents in each group)
Reasons that UK Ad Blocking Users Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)
More On: Generation X
See AllHow Mobile and Social Figure into Gen X Shopping
Jul 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.
