Generation X



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Listen In: Gen X, the 'Sweet Spot' Generation

Sep 11, 2017

In the latest episode of our "Generations" conversations, analyst Mark Dolliver and researcher Jennifer Pearson consider Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?