Geolocation
Reports
Location Intelligence 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.
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See AllCanada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Interviews
Google's Next Move in O2O Measurement
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Kishore Kanakamedala
Director, Product Management for Offline and Online Measurement
Charts
There are 214 charts about 'Geolocation'
Most Recent Charts
What Are the Biggest Organizational Barriers US* Retailers Face in Implementing Location Intelligence? (% of respondents, 2018 & 2019)
How Important Is Permission-Based Location Tracking to US* Retailers? (% of respondents, by performance level, Jan 2019)
Are US Smartphone Users Comfortable Letting Apps Track Their Location? (% of respondents, Oct 2018)
Why Are US Smartphone Users Comfortable Letting Apps Track Their Location? (% of respondents, Oct 2018)
US Internet Users Who Disable Location Tracking on Their Mobile Phone, Nov 2018 (% of respondents)
More On: Geolocation
See AllRetailers Are Interested in, but Wary of, Location-Based Marketing
Apr 11, 2019
For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.
Are US Internet Users Aware that Companies Track Their Location Data? (% of respondents, Nov 2018)
Jan 22, 2019
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Dec 13, 2018
Internet Users Worldwide Who Have Used a Location-Based Dating App, 2015-2018 (% of respondents)
Oct 16, 2018
Why Do Decision-Makers in the US & Western Europe Find Location Valuable? (% of respondents, April 2018)
Sep 18, 2018
Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps
Jul 27, 2018
Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.
Why More Advertisers Have an Eye on Mapping Platforms
Jul 25, 2018
Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.
The Next Frontier for Advertisers Is in the Car
Jul 25, 2018
Ky Tang, senior director of business development at connected car and advertising solution provider Telenav, discusses the possibilities connected cars create for advertisers.
Location Intelligence Roundup
Jul 11, 2018
Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid. eMarketer has curated this Roundup of articles, insights and interviews to help you dig into location intelligence.
