Geolocation
Reports
Location Intelligence 2019
Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.
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See AllCanada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Interviews
Google's Next Move in O2O Measurement
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Kishore Kanakamedala
Director, Product Management for Offline and Online Measurement
Charts
There are 62 charts about 'Geolocation'
Most Recent Charts
With What Industries Are Mobile Device Users Worldwide* Willing to Share Their Location Data? (% of respondents, Aug 2019)
Will Mobile Device Users Worldwide* Share Their Personal and Location Data in Exchange for Something of Value to Them? (% of respondents, Aug 2019)
Mobile Device Users Worldwide* Who Are Willing Share Personal vs. Location Data for Select Potential Benefits, Aug 2019 (% of respondents)
What Are US Smartphone Users' Concerns About Location Data? (% of respondents, April 2019)
Are US Smartphone Users Comfortable with Their Location Data Being Used for Marketing Purposes? (% of respondents, April 2019)
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Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.
