Geolocation

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Retailers Are Interested in, but Wary of, Location-Based Marketing

Apr 11, 2019

For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.

Summer Means Long Road Trips, and Now More Ads in Your Navigation Apps

Jul 27, 2018

Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.

Why More Advertisers Have an Eye on Mapping Platforms

Jul 25, 2018

Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.

The Next Frontier for Advertisers Is in the Car

Jul 25, 2018

Ky Tang, senior director of business development at connected car and advertising solution provider Telenav, discusses the possibilities connected cars create for advertisers.

Location Intelligence Roundup

Jul 11, 2018

Consumers have become more comfortable sharing location details, but they’re also more choosey about when they share. At the same time, marketers have a better understanding of how to use location data and which data to avoid. eMarketer has curated this Roundup of articles, insights and interviews to help you dig into location intelligence.