Geolocation

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Location Intelligence Roundup 2019

Jul 11, 2019

Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.

Retailers Are Interested in, but Wary of, Location-Based Marketing

Retailers Are Interested in, but Wary of, Location-Based Marketing

Apr 11, 2019

For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.