Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
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Canada Mobile Time Spent and Ad Spending 2018
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How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
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With What Industries Are Mobile Device Users Worldwide* Willing to Share Their Location Data? (% of respondents, Aug 2019)
Will Mobile Device Users Worldwide* Share Their Personal and Location Data in Exchange for Something of Value to Them? (% of respondents, Aug 2019)
Mobile Device Users Worldwide* Who Are Willing Share Personal vs. Location Data for Select Potential Benefits, Aug 2019 (% of respondents)
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Location Intelligence Roundup 2019
Jul 11, 2019
Although real-time targeting based on someone’s location is still important, in many ways, it’s becoming secondary to using location data for insights into audiences, consumer journeys and offline shopping behavior. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the latest trends in location intelligence.