Over the past year, marketers and consumers have become more aware of location data’s capabilities. This report looks at its growing utility and surrounding privacy concerns.View this Report
More ReportsSee All
Canada Mobile Time Spent and Ad Spending 2018
How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
Maps and Navigation Apps
Discovery, Exploration Features Open Up Ad Opportunities
O2O Measurement and Marketing 2018
How Location Tracking, Identity Graphs and In-Store Metrics Are Improving Online-to-Offline Capabilities
Google's Kishore Kanakamedala explains Store Sales Direct, a product that helps advertisers see if their digital campaigns drove store purchases.
Director, Product Management for Offline and Online Measurement
There are 62 charts about 'Geolocation'
Most Recent Charts
Have US Smartphone Users Accidentally Shared Their Location on a Social Media App? (% of respondents, Oct 2018)
What Has Been US Internet Users' Experience Using the Google Maps App? (% of respondents, by age and gender, March 2019)
More On: GeolocationSee All
Retailers Are Interested in, but Wary of, Location-Based Marketing
Apr 11, 2019
For retailers considering an investment in emerging technologies, location-based marketing stands out as a key area of interest.