Holiday & Seasonal Shopping

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Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Etsy's Ad Campaign Promotes New Free Shipping Strategy—a Must Have for Holiday Shoppers

Sep 18, 2019

As powerhouses like Amazon, Walmart and Target roll out same-day or one-day shipping initiatives, it can be difficult for smaller retailers to keep up. But with the holiday season around the corner, it’s important for retailers to understand that while fast shipping is a key consideration, free shipping is often a requirement.

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Sep 13, 2019

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

Unboxing Prime Day 2019

Unboxing Prime Day 2019

Aug 14, 2019

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Back To School 2019: Mobile Shopping, Midsummer Sales and Big-Box Retailers Dominate This Year’s Trends

Aug 01, 2019

Amazon Prime Day serves as the unofficial kickoff to the back-to-school shopping season, and spending on back-to-school items is expected to reach $26.2 billion in 2019, according to the National Retail Federation (NRF).

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Jul 24, 2019

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.