Holiday & Seasonal Shopping
Reports
Holiday Shopping 2019
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.
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See AllThe Amazon Prime Day 2019 Halo Effect
Unboxing Prime Day and Its Impact on Back-to-School Retail
Amazon Prime Day 2019
Black Friday in July and the Kickoff to Back-to-School Shopping
US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Interviews
Why Data Matters This Holiday Season
Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
George Gallate
Principal
MKTG2.U
Charts
There are 647 charts about 'Holiday & Seasonal Shopping'
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UK Holiday Season Retail Ecommerce Sales, 2015-2019 (billions of £, % change and % of total holiday season retail sales)
UK Holiday Season Brick-and-Mortar Retail Sales, 2015-2019 (billions of £, % change and % of holiday season retail sales)
UK Retail Mcommerce Sales, 2019 & 2020 (% of total)
Christmas Shopping Purchased Digitally vs. In-Store According to Christmas Buyers in Great Britain, Dec 2019 (% of respondents)
US Cyber Weekend Retail Ecommerce Sales, by Platform and Shopping Day, 2018 & 2019 (millions and % change)
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The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce
Dec 01, 2019
The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.