Holiday & Seasonal Shopping
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.View this Report
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Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
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UK Holiday Season Retail Ecommerce Sales, 2015-2019 (billions of £, % change and % of total holiday season retail sales)
UK Holiday Season Brick-and-Mortar Retail Sales, 2015-2019 (billions of £, % change and % of holiday season retail sales)
Christmas Shopping Purchased Digitally vs. In-Store According to Christmas Buyers in Great Britain, Dec 2019 (% of respondents)
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The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce
Dec 01, 2019
The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.