Holiday & Seasonal Shopping
Reports
Holiday Shopping 2019
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.
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See AllThe Amazon Prime Day 2019 Halo Effect
Unboxing Prime Day and Its Impact on Back-to-School Retail
Amazon Prime Day 2019
Black Friday in July and the Kickoff to Back-to-School Shopping
US 2018 Holiday Season Review and 2019 Preview
Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Interviews
Why Data Matters This Holiday Season
Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.
George Gallate
Principal
MKTG2.U
Charts
There are 558 charts about 'Holiday & Seasonal Shopping'
Most Recent Charts
Leading Gift Purchase Categories Made by US Shoppers During Thanksgiving Weekend, Dec 2019 (% of respondents)
Average Amount that Internet Users in Select Countries in Europe Plan to Spend on the Holidays, by Category, Oct 2019
Internet Users in Southeast Asia Who Plan to Shop Digitally vs. In-Store on Black Friday*, by Country, Oct 2019 (% of respondents in each group)
Do Internet Users in Mexico Think Black Friday* Has Good Deals? (% of respondents, Oct 2019)
Change* in US Internet Users' Expected Holiday Season Spending, Q4 2017-Q4 2019 (% of respondents)
More On: Holiday & Seasonal Shopping
See AllThe History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce
Dec 01, 2019
The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.
Black Friday Is Changing How Consumers in Canada Shop During the Holidays
Nov 26, 2019
Online consumers in Canada have reason to give thanks during Thanksgiving, even though the country celebrates the holiday more than a month earlier than the US. Retailers in Canada have embraced this weekend as a deals-inspired kickoff to the holiday shopping season, and almost half (43%) of consumers in Canada plan to shop Black Friday, according to the Retail Council of Canada‘s (RCC) second annual holiday shopping survey.
Why Target Is Optimistic About the Holiday Season, but Other Retailers Shouldn't Be
Nov 25, 2019
Last Wednesday, Target announced another stellar earnings report that crushed expectations on the top and bottom lines and raised Q4 guidance, causing the stock to pop 14% and CNBC’s Jim Cramer to crow about what it signifies about the health of the US consumer. While there’s a kernel of truth to this, Target’s recent success and near-term optimism has more to do with what the retailer is doing right and less about tailwinds in the consumer economy, especially during the holiday season.
Returns Are Expected to Be Extra-Concentrated this Holiday Season
Nov 25, 2019
UPS is anticipating a surge of returns this holiday season, leading into the new year. According to the company, 1.6 million packages are expected to be returned daily the week of December 16 leading into Christmas. And a record-breaking 1.9 million returns are expected to take place on this year’s peak returns day—January 2—up 26% over last year.
