YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.View this Report
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
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Which Influencer Marketing Labels/Hashtags Do UK Social Media Users Recall Seeing? (% of respondents, by age, March 2019)
Internet Users in Germany Who Have a Purchased a Product/Service Advertised by an Influencer, by Influencer Type, Dec 2018 (% of respondents)
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What’s a Creator Anyway? It Depends on the Platform
Oct 03, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
Q&A: How FabFitFun Leverages Influencer Marketing to Bolster Subscriptions
Sep 16, 2019
Influencer marketing is an important part of the marketing mix for most companies, especially those in the retail space. A survey conducted last September by Forbes Insights found that 30.5% of companies worldwide are increasing their focus on influencers as part of the advertising media mix.
Why Retailers Need to Pay Attention to TikTok
Sep 05, 2019
Video-sharing app TikTok was the darling of VidCon this year. The media latched onto its low-fi approach of seeding creators all over the conference, where fans could easily interact with them. By contrast, YouTube creators were often cordoned off into formal presentations and meet-and-greets.
What Does Your Brain on Influencer Marketing Look Like?
Aug 26, 2019
Measuring attribution and return on investment remains a key challenge when marketing with influencers—which means that it can be hard to quantify the merits of utilizing them. But neuroscience research from the UK, showing cognitive responses to traditional marketing vs. influencer posts, may provide some answers.
Influencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
How Ratings and Reviews Guide Consumers
Aug 06, 2019
Consumers can be super picky about shopping. Some will spend hours looking for the right deal, only to back out at the last-minute because of shipping costs. Others won’t consider a product unless it’s accumulated enough positive ratings and reviews—or unless their closest confidants personally recommend it.
How Much Are Brands Paying Influencers?
Jul 16, 2019
Some influencers accept free products as payment for endorsements, others charge thousands of dollars for a single post. While the compensation scale varies by following and content type, some marketers are concerned that teaming up with social media influencers is getting expensive.