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Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.
Senior Director, Marketing and Brand Management
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How Much Time per Week Do Digital Audio Listeners in Ireland Spend Listening to Digital Audio? (hours, by demographic, Jan 2019)
US Marketers/Agency Professionals Who Advertise in Podcasts, Now vs. in the Future*, Sep 2015-May 2018 (% of respondents)
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Number of Podcasts Listened to by US Weekly Podcast Listeners, Feb 2019 (% of respondents)
Mar 06, 2019
What Digital Music Services Do Digital Music Listeners in Australia Use? (% of respondents, June 2017 & May 2018)
Feb 15, 2019
Will New Measurement Standards Drive Podcast Advertising?
Jan 15, 2019
Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.
Weekly Reach and Time Spent with Digital Audio Among Millennials vs. Total Consumers in Canada, by Audio Type, 2018
Jan 11, 2019
Are B2B Podcasts Poised for a Breakthrough?
Jan 03, 2019
Podcast ads are a rising format for B2Bs, and some are finding success by using podcasts as a driver of direct buyers.
Average Daily Time Spent with Select Media/Devices Among US Consumers, by Age, Q2 2018 (hrs:mins)
Dec 12, 2018