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Using Localization Strategies to Drive Performance: An Interview with the Founder of Locaria

Jun 05, 2019

Advancements in artificial intelligence (AI), including machine translation, make it easier for brands to translate their messaging, but most successful localization still requires a human touch. We spoke to Hannes Ben, founder of Locaria, a linguistics and website localization agency, about his take on the challenges marketers face with localization and how they can better integrate and measure their localization efforts as part of a larger marketing strategy.

For Hispanic Consumers, a Different Digital Divide

For Hispanic Consumers, a Different Digital Divide

Oct 01, 2018

Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.