LGBT

Interviews

State Farm: When Marketing to Multiculturals, Tap into Cultural Insights

Justin Reckamp, social media and brand development manager at State Farm, talked about how the insurance company uses social media to showcase diversity in its messaging.

Justin Reckamp

Social Media and Brand Development Manager

State Farm Insurance

Diversity in Advertising: Social Media Demands that Brands Pay Attention

God-is Rivera

Associate Director, Social Media

VML

Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness

Lizette Williams

Multicultural Marketing Leader, North America

Kimberly-Clark

Charts

There are 34 charts about 'LGBT'

LGBTAgeMillennialsConsumer Attitudes on MarketingMarketing SpendingEthnicity & RaceBlacksHispanicsBaby BoomersGeneration XAdvertising & MarketingMarketing Management Trends

Attitudes Toward Brands with Ads that Include LGBTQ Themes/People vs. Brands that Advertise in LGBTQ Media According to US LGBT Internet Users, Feb 2018 (% of respondents)

Expected Change* in Marketing Spending According to US Senior Marketers and Media Executives, by Demographic Segment Targeted, Feb 2018 (% of respondents)

Interviews

State Farm: When Marketing to Multiculturals, Tap into Cultural Insights

Diversity in Advertising: Social Media Demands that Brands Pay Attention

Diversity in Advertising: Kimberly-Clark Leverages Social to Spur Greater Inclusiveness

Charts

Most Recent Charts

Attitudes Toward Brands with Ads that Include LGBTQ Themes/People vs. Brands that Advertise in LGBTQ Media According to US LGBT Internet Users, Feb 2018 (% of respondents)

Expected Change* in Marketing Spending According to US Senior Marketers and Media Executives, by Demographic Segment Targeted, Feb 2018 (% of respondents)

Approach to Marketing to the LGBTQ Community According to US Senior Marketers and Media Executives, Feb 2018 (% of respondents)

Metrics Used by US Senior Marketers and Media Executives to Evaluate Results of LGBTQ Campaigns, Feb 2018 (% of respondents)

Frequency with Which US Senior Marketers and Media Executives Target Select Demographic Segments, Feb 2018 (% of respondents)

More On: LGBT

Demographic Profile of US Opposite-Sex and Same-Sex Households, 2016 (thousands and % of total)

Attitudes Toward Advertising Among US Gay Male Internet Users, Sep 2017 (% of respondents)

Attitudes Toward LGBTQ-Themed Display Ads Among US Gay Male Internet Users, Sep 2017 (% of respondents)

Ways in Which US LGBT Millennial Smartphone Users Book Travel, Sep 2017 (% of respondents)

US LGBT vs. Total Internet Users Who Use Ad Blockers, by Device, Oct 2017 (% of respondents in each group)

US LGBT vs. Total Internet Users' Social Media Usage, by Platform, Oct 2017 (% of respondents in each group)

LGBT Survey Underscores Broad Shift To Experiential Purchases

LGBT-Related Media Activities of US LGBT Internet Users, by Gender and Generation, May 2017 (% of respondents in each group)

Types of Purchases Made by US LGBT Internet Users, by Gender, May 2017 (% of respondents in each group)

Social Media Platforms/Dating Apps Actively Used* by US LGBT Internet Users, by Gender and Generation, May 2017 (% of respondents in each group)

Types of Purchases Made by US LGBT Internet Users, May 2017 (% of respondents)

Amount that US LGBT Internet Users Have Spent on New Clothing, by Demographic, May 2017 (% of respondents in each group)

Attitudes Toward LGBT-Inclusive Brands According to US LGBT Allies* vs. Total Internet Users, May 2017 (% of respondents in each group)

Sources Used by US LGBT Allies* vs. Total Internet Users to Find Info About LGBT-Inclusive Brands/Businesses, May 2017 (% of respondents in each group)

Gay Men in the UK Say LGBT People Are 'Invisible' in Ads