LGBT
Interviews
State Farm: When Marketing to Multiculturals, Tap into Cultural Insights

Justin Reckamp, social media and brand development manager at State Farm, talked about how the insurance company uses social media to showcase diversity in its messaging.
Justin Reckamp
Social Media and Brand Development Manager
State Farm Insurance
Charts
There are 40 charts about 'LGBT'
Most Recent Charts
LGBT-Related Media Activities of US LGBT Internet Users, by Generation, April 2018 (% of respondents in each group)
Social Media Platforms/Dating Apps Actively Used* by US LGBT Internet Users, by Gender and Generation, April 2018 (% of respondents in each group)
US Teens Who Have Experienced Cyberbullying, by Demographic, 2017 (% of respondents in each group)
US LGBT Adults, 2012-2017 (% of population)
US LGBT Adult Penetration, by Demographic, Dec 2017 (% of population in each group)
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Factors that Influence US LGBT Internet Users' Purchase Decisions, Feb 2018 (% of respondents)
Mar 12, 2018

Approach to Marketing to the LGBTQ Community According to US Senior Marketers and Media Executives, Feb 2018 (% of respondents)
Mar 12, 2018

Metrics Used by US Senior Marketers and Media Executives to Evaluate Results of LGBTQ Campaigns, Feb 2018 (% of respondents)
Mar 12, 2018

Attitudes Toward Brands with Ads that Include LGBTQ Themes/People vs. Brands that Advertise in LGBTQ Media According to US LGBT Internet Users, Feb 2018 (% of respondents)
Mar 12, 2018

Frequency with Which US Senior Marketers and Media Executives Target Select Demographic Segments, Feb 2018 (% of respondents)
Mar 12, 2018

Expected Change* in Marketing Spending According to US Senior Marketers and Media Executives, by Demographic Segment Targeted, Feb 2018 (% of respondents)
Mar 12, 2018

Demographic Profile of US Opposite-Sex and Same-Sex Households, 2016 (thousands and % of total)
Feb 15, 2018

Attitudes Toward Advertising Among US Gay Male Internet Users, Sep 2017 (% of respondents)
Jan 16, 2018

Attitudes Toward LGBTQ-Themed Display Ads Among US Gay Male Internet Users, Sep 2017 (% of respondents)
Jan 16, 2018

Ways in Which US LGBT Millennial Smartphone Users Book Travel, Sep 2017 (% of respondents)
Dec 13, 2017

US LGBT vs. Total Internet Users Who Use Ad Blockers, by Device, Oct 2017 (% of respondents in each group)
Nov 06, 2017

US LGBT vs. Total Internet Users' Social Media Usage, by Platform, Oct 2017 (% of respondents in each group)
Nov 06, 2017

LGBT Survey Underscores Broad Shift To Experiential Purchases
Jul 28, 2017
More members of the US LGBT community are spending on making memories than on accumulating items.