LGBT
Interviews
State Farm: When Marketing to Multiculturals, Tap into Cultural Insights
Justin Reckamp, social media and brand development manager at State Farm, talked about how the insurance company uses social media to showcase diversity in its messaging.
Justin Reckamp
Social Media and Brand Development Manager
State Farm Insurance
Charts
There are 34 charts about 'LGBT'
Most Recent Charts
Frequency with Which US Senior Marketers and Media Executives Target Select Demographic Segments, Feb 2018 (% of respondents)
Attitudes Toward Brands with Ads that Include LGBTQ Themes/People vs. Brands that Advertise in LGBTQ Media According to US LGBT Internet Users, Feb 2018 (% of respondents)
Metrics Used by US Senior Marketers and Media Executives to Evaluate Results of LGBTQ Campaigns, Feb 2018 (% of respondents)
Approach to Marketing to the LGBTQ Community According to US Senior Marketers and Media Executives, Feb 2018 (% of respondents)
Factors that Influence US LGBT Internet Users' Purchase Decisions, Feb 2018 (% of respondents)
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Attitudes Toward Advertising Among US Gay Male Internet Users, Sep 2017 (% of respondents)
Jun 04, 2018
Attitudes Toward LGBTQ-Themed Display Ads Among US Gay Male Internet Users, Sep 2017 (% of respondents)
Jun 04, 2018
Demographic Profile of US Opposite-Sex and Same-Sex Households, 2016 (thousands and % of total)
Jun 01, 2018
US LGBT vs. Total Internet Users Who Use Ad Blockers, by Device, Oct 2017 (% of respondents in each group)
Mar 22, 2018
Ways in Which US LGBT Millennial Smartphone Users Book Travel, Sep 2017 (% of respondents)
Jan 03, 2018
US LGBT vs. Total Internet Users' Social Media Usage, by Platform, Oct 2017 (% of respondents in each group)
Dec 11, 2017
Types of Purchases Made by US LGBT Internet Users, by Gender, May 2017 (% of respondents in each group)
Jul 31, 2017
LGBT Survey Underscores Broad Shift To Experiential Purchases
Jul 28, 2017
More members of the US LGBT community are spending on making memories than on accumulating items.